No one wants to find out that they’re being underpaid, no matter how much you love your job. It makes you feel under-appreciated and even taken advantage of. That's why it’s important to know what people in similar positions are being paid. Luckily, there are some very easy ways to figure out these statistics. Recruiters, friends in the business, and various websites that list the information you’re looking for are great places to start. Checking in at Salary.com is an easy and popular way to...

In our roles as communicators, we seek to help our clients and organizations solve problems or enhance their image with purpose. This can include seeking funding, increasing positive visibility, and motivating key audiences to act. IMC and DMC professionals might be surprised to know the multiple benefits of working with government.

With our guest, Mike Fulton, we will explore recent real-world case studies and the many benefits organizations have achieved by tapping into government resources...

Take a quick skim through LinkedIn for the position title of Marketing Specialist.

You’ll find one job posting after another that seeks what has been dubbed a ‘marketing unicorn.’ The postings don’t explicitly say ‘unicorn’ of course, but they list desired skills that run the gamut from artistic to data-centric to coding. After reading just one listing that requests applicants with Adobe CC, photography, videography, copywriting, event planning, Google Analytics and HTML and JavaScript skills,...

Molly Gilmore is the owner of Blue Genes Media, a consulting business in the New York City area that's focused on user experience design and product development. Gilmore's professional background includes more than 20 years in software product design at companies such as Microsoft, Intuit, Hyperion Software, and usability research at Scripps Networks Interactive.

We had the pleasure of interviewing Gilmore on our weekly Marketing Communications Today podcast. Here’s what she had to say about...

After graduating with an art history major and working in event coordinating, Rickie Huffman decided to grow her career with a graduate degree in Integrated Marketing Communications. Rickie is a perfect example of someone who hoped to pursue a career that would nurture her creative spirit and her love of innovation.

Acknowledging the every-changing field of marketing communications, Rickie chose to pursue

As the founder of Wax Marketing — an integrated marketing agency based in St. Paul, Minnesota — Bonnie Harris and her team design and implement IMC strategies for clients across the United States, focusing primarily on mid-sized companies in the healthcare, technology, and manufacturing industries.   

As an industry trailblazer, we’re excited that we had the opportunity to interview Harris on our weekly Marketing Communications Today podcast. Here’s what

The healthcare field is growing, and with it, the need for talented marketing communications professionals — especially for marketers who have advanced knowledge of the particular needs within the healthcare industry. 

In this article, we’ll explore a few top reasons why the field of healthcare needs marketing communications professionals more than ever before. And perhaps, if you’re considering a degree in Integrated Marketing Communications from West Virginia University’s Reed College of Media

I’m always trying to plan ahead, constantly thinking five years into the future.

A really bad habit of mine is actually getting on Apartments.com about three times a week to “just browse apartments I could live in one day” in a few cities that fit my “five-year plan.” I also do this on LinkedIn, but with job titles. I keep a running list of job postings that interest me and am constantly trying to uncover how I can be the “perfect candidate” for whatever job title I have decided I will be...

Social Media Specialist. Media Coordinator. Paid Search Manager.

Do any of these professional roles appeal to you?

If so, then you definitely have an interest in the field of digital and social media. You also probably know that today's marketing industry is multifaceted and complex. If you're dedicated to boosting your career in marketing communications with a focus on digital and social media, you need to

It's an understatement to suggest that data is critical to an organization's sales and marketing work. It's vital. That said, I'm here to discuss what your relationship with data needs to look like in order for you to be successful using data to make decisions.

Simply put, salespeople and marketers need to treat data as a member of the team. Assuming, of course, you