Take a quick skim through LinkedIn for the position title of Marketing Specialist.
You’ll find one job posting after another that seeks what has been dubbed a ‘marketing unicorn.’ The postings don’t explicitly say ‘unicorn’ of course, but they list desired skills that run the gamut from artistic to data-centric to coding. After reading just one listing that requests applicants with Adobe CC, photography, videography, copywriting, event planning, Google Analytics and HTML and JavaScript skills,...
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