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Camaraderie of Online Students Shines at IMC and DMC Graduation

  May 10, 2019        0 Comments

Graduation. A time of celebration, when a student’s academic achievement is recognized and applauded. It’s also a time to recognize the sacrifices and support of family and friends who carried the graduate through the tougher times. Earning a degree isn’t easy. Basking in the moment of ultimate achievement is something that every graduate should enjoy.

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Topics: Integrated Marketing Communications, Data Marketing Communications, Student & Alumni Stories

Exceeding My Own Expectations in Integrated Marketing Communications

  May 09, 2019        0 Comments

Nastausha is an Integrated Marketing Communications graduate student at West Virginia University who has a lot to say about her experience in the Reed College of Media. Between her experience with expert faculty members and her increased knowledge of consistent messaging across brands, Nastausha explains how ultimately, her IMC graduate degree has prepared her for real, marketable career success.

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Topics: Integrated Marketing Communications, Student & Alumni Stories

An Inspiring Story of Dedication to Academic Excellence — Kristen’s IMC Journey

  May 02, 2019        0 Comments

Meet Kristen Cosner. Kristen is a proud 2018 alumna of the Integrated Marketing Communications (IMC) online graduate program, finishing the program in less than two years.

After earning her master’s degree in IMC, Kristen was hired as a Communications Coordinator in the Office of Marketing and Public Relations at Glenville State College. Read Kristen’s unique story of survival and determination.

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Topics: Integrated Marketing Communications, Student & Alumni Stories

3 Ways the DMC Degree Complements the IMC Curriculum

  April 11, 2019        0 Comments

West Virginia University’s Reed College of Media offers two graduate programs that are great options for professional communicators who want to thrive in the dynamic marketing communications landscape: Integrated Marketing Communications (IMC) and Data Marketing Communications (DMC). Both graduate degrees are first-of-their-kind programs where you can learn cutting-edge skills from leading experts at an R1-status institution.

But what if you’re a marketing communications professional who...

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Topics: Integrated Marketing Communications, Data Marketing Communications

What is the Real ROI of a Master’s Degree for a Professional Marketer?

  March 22, 2019        0 Comments

As individuals, we face a deluge of information unprecedented in human history, from the screens we carry in our pockets to broadcast media, from traditional print to emerging AI technologies. As marketing communications professionals, we should be asking ourselves a crucial question: How can we, as professional communicators, propel our message, reach our target audience, remain relevant, and experience professional success in a competitive industry like marketing communications?

Success in...

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Topics: Integrated Marketing Communications, Data Marketing Communications

9 Tips for Executing Integrated Marketing Communications Today

  March 20, 2019        0 Comments

The marketing communications industry continues to evolve at lightning speed, and we — as marketing communications professionals, must be able to adapt and change with it.

To be successful in the evolving marketing communications industry, marketing managers must have the skills to create, implement, and examine marketing campaigns using an integrated, quantifiable methodology. They must have a clear understanding of how to

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Topics: Integrated Marketing Communications

How WVU’s Integrated Marketing Communications Program Prepares You for Real-Life Agency Work

  March 14, 2019        0 Comments

As a marketing communications professional, there are many directions in which you could take your career. Whether you see yourself pursuing an in-house communications position or you want more variety — you are determined to establish yourself as a relevant and respected thought-leader for a competitive agency.

West Virginia University’s Reed College of Media is dedicated to preparing students for a variety of roles and work environments within the marketing communications industry. That’s...

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Topics: Integrated Marketing Communications

4 Reasons the Art of Storytelling is Essential to Marketing Communications Professionals

  March 12, 2019        0 Comments

When you woke up this morning, what was the first thing you saw? When you reach for your clothes to get dressed, or for the ingredients in your fridge to make dinner, or when you search for something on Google for work — what brands are you exposed to, even unconsciously?

The average American is exposed to between 4,000 and 10,000 advertisements every single day. Now, if you asked anyone how many they recall seeing, it would be nowhere near that number. In fact, one marketing firm found that...

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Topics: Integrated Marketing Communications

Understanding How the IMC Program Will Accelerate Your Career — Lindsay’s Story

  March 06, 2019        0 Comments

West Virginia University’s Master of Science in Integrated Marketing Communications (IMC) features a network of 1,500+ alumni, current students, and faculty. For IMC students, WVU's support system begins on day-one and continues as long as you let it. As the saying goes, “Once a Mountaineer, Always a Mountaineer,” 

One IMC alum, Lindsay Emery, shares her takeaways and feedback for current students and prospective students of the IMC program alike. Lindsay now uses the skills and knowledge...

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Topics: Integrated Marketing Communications, Student & Alumni Stories

How One IMC Student Turned Her Marketing Knowledge into Career Success — Aaliyah's Story

  February 06, 2019        0 Comments

As an Integrated Marketing Communications (IMC) student here at West Virginia University, your pursuit of knowledge is supported at every step of the way as you work towards being a successful marketing professional.

Aaliyah Wilkerson, a current IMC student with an undergraduate degree from Florida A&M University (FAMU), fully embraces the "encyclopedia of unlimited marketing and communications information" as she goes through her IMC coursework.

Some of our best students (like Aaliyah!)...

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Topics: Integrated Marketing Communications, Student & Alumni Stories

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About the Blog

Marketing Communications Today is a resource for marketing communications professionals filled with industry research, marketing trends, and career information about integrated marketing and data-driven communications. Fueled by the academic innovation coming out of WVU’s own Integrated Marketing Communications and Data Marketing Communications programs, these articles will provide both aspiring learners and seasoned marketing professionals with better insights into what’s now and what’s next in marketing and communications.

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