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EZ Insider (Spooky Edition): It’s Halloween, and Everyone at the Party is an IMC Student

  November 05, 2019        0 Comments

It was a dark and stormy night. IMC discussion posts had been written, replies completed early, and thoughts of assignments due on Monday were being put on hold for the evening. Students gathered dressed in their best costumes to celebrate the only day of the year scarier than the capstone project deadline – Halloween.

At this party, you can tell just by the costume what each student is studying. Because just like Halloween garb, a student’s Area of Emphasis is a reflection of their

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Topics: Student and Alumni Testimonials, Integrated Marketing Communications

What is Higher Education Marketing?

  October 24, 2019        0 Comments

With a career in the field of marketing communications, your options are endless. You can pursue careers that focus on public relations, digital and social media, content creation, even healthcare. 

Right now, we want to explore a niche area of marketing Continue Reading

Topics: Integrated Marketing Communications

EZ Insider: Experiencing the IMC Classroom in Transit

  October 22, 2019        0 Comments

When people ask about me about myself, one thing I always mention is that I love to travel.

I love to see new places, meet new people, and take a ridiculous number of pictures. In the past week, I traveled to South Beach, Miami, Florida and stayed in a hostel with eight of my best friends picture eight girls in a room packed with bunk beds.

Why do I mention this? Well, when you’re enrolled in an online graduate program — like Integrated Marketing Communication — your environment is

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Topics: Integrated Marketing Communications

What is a T-Shaped Marketer?

  October 10, 2019        0 Comments

As the landscape of marketing communications continues to evolve across all industries, the industry demands a new type of marketing communications professional. This professional offers thought leadership and problem solving in a specialized area of marketing communication, but can also adapt and improve in areas beyond their specialty. 

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Topics: Integrated Marketing Communications

8 Careers for Marketing Professionals Who Study Public Relations

  October 03, 2019        0 Comments

In the fast-paced world of marketing communications and media, it’s increasingly necessary to have well-trained public relations professionals present within the marketing communications teams of all industries.

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Topics: Integrated Marketing Communications

[Notes from our Network] Is the Field of Marketing Communications an Art, a Science, or Both?

  September 19, 2019        0 Comments

Take a quick skim through LinkedIn for the position title of Marketing Specialist.

You’ll find one job posting after another that seeks what has been dubbed a ‘marketing unicorn.’ The postings don’t explicitly say ‘unicorn’ of course, but they list desired skills that run the gamut from artistic to data-centric to coding. After reading just one listing that requests applicants with Adobe CC, photography, videography, copywriting, event planning, Google Analytics and HTML and JavaScript...

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Topics: Integrated Marketing Communications

[Student Story] How IMC Helped Me Land My Social Media Specialist Job

  September 12, 2019        0 Comments

After graduating with an art history major and working in event coordinating, Rickie Huffman decided to grow her career with a graduate degree in Integrated Marketing Communications. Rickie is a perfect example of someone who hoped to pursue a career that would nurture her creative spirit and her love of innovation.

Acknowledging the every-changing field of marketing communications, Rickie chose to pursue

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Topics: Integrated Marketing Communications, Student & Alumni Stories

What's a Persona? Hear From an IMC Expert on the Power of the Persona

  September 10, 2019        0 Comments

As the founder of Wax Marketing — an integrated marketing agency based in St. Paul, Minnesota — Bonnie Harris and her team design and implement IMC strategies for clients across the United States, focusing primarily on mid-sized companies in the healthcare, technology, and manufacturing industries.   

As an industry trailblazer, we’re excited that we had the opportunity to interview Harris on our weekly Marketing Communications Today podcast. Here’s what

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Topics: Integrated Marketing Communications

5 Reasons the Field of Healthcare Needs Marketing Professionals

  September 05, 2019        0 Comments

The healthcare field is growing, and with it, the need for talented marketing communications professionals — especially for marketers who have advanced knowledge of the particular needs within the healthcare industry. 

In this article, we’ll explore a few top reasons why the field of healthcare needs marketing communications professionals more than ever before. And perhaps, if you’re considering a degree in Integrated Marketing Communications from West Virginia University’s Reed College of...

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Topics: Integrated Marketing Communications

[EZ Insider] Why I Chose The Management AOE

  September 03, 2019        0 Comments

I’m always trying to plan ahead, constantly thinking five years into the future.

A really bad habit of mine is actually getting on Apartments.com about three times a week to “just browse apartments I could live in one day” in a few cities that fit my “five-year plan.” I also do this on LinkedIn, but with job titles. I keep a running list of job postings that interest me and am constantly trying to uncover how I can be the “perfect candidate” for whatever job title I have decided I will be...

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Topics: Integrated Marketing Communications, Student & Alumni Stories

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About the Blog

Marketing Communications Today is a resource for marketing communications professionals filled with industry research, marketing trends, and career information about integrated marketing and data-driven communications. Fueled by the academic innovation coming out of WVU’s own Integrated Marketing Communications and Data Marketing Communications programs, these articles will provide both aspiring learners and seasoned marketing professionals with better insights into what’s now and what’s next in marketing and communications.

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