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[Student Story] How IMC Helped Me Land My Social Media Specialist Job

  September 12, 2019        0 Comments

After graduating with an art history major and working in event coordinating, Rickie Huffman decided to grow her career with a graduate degree in Integrated Marketing Communications. Rickie is a perfect example of someone who hoped to pursue a career that would nurture her creative spirit and her love of innovation.

Acknowledging the every-changing field of marketing communications, Rickie chose to pursue

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Topics: Integrated Marketing Communications, Student & Alumni Stories

What's a Persona? Hear From an IMC Expert on the Power of the Persona

  September 10, 2019        0 Comments

As the founder of Wax Marketing — an integrated marketing agency based in St. Paul, Minnesota — Bonnie Harris and her team design and implement IMC strategies for clients across the United States, focusing primarily on mid-sized companies in the healthcare, technology, and manufacturing industries.   

As an industry trailblazer, we’re excited that we had the opportunity to interview Harris on our weekly Marketing Communications Today podcast. Here’s what

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Topics: Integrated Marketing Communications

5 Reasons the Field of Healthcare Needs Marketing Professionals

  September 05, 2019        0 Comments

The healthcare field is growing, and with it, the need for talented marketing communications professionals — especially for marketers who have advanced knowledge of the particular needs within the healthcare industry. 

In this article, we’ll explore a few top reasons why the field of healthcare needs marketing communications professionals more than ever before. And perhaps, if you’re considering a degree in Integrated Marketing Communications from West Virginia University’s Reed College of...

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Topics: Integrated Marketing Communications

[EZ Insider] Why I Chose The Management AOE

  September 03, 2019        0 Comments

I’m always trying to plan ahead, constantly thinking five years into the future.

A really bad habit of mine is actually getting on Apartments.com about three times a week to “just browse apartments I could live in one day” in a few cities that fit my “five-year plan.” I also do this on LinkedIn, but with job titles. I keep a running list of job postings that interest me and am constantly trying to uncover how I can be the “perfect candidate” for whatever job title I have decided I will be...

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Topics: Integrated Marketing Communications, Student & Alumni Stories

What Do Social Media Professionals Need to Know About Today's Industry?

  August 29, 2019        0 Comments

Social Media Specialist. Media Coordinator. Paid Search Manager.

Do any of these professional roles appeal to you?

If so, then you definitely have an interest in the field of digital and social media. You also probably know that today's marketing industry is multifaceted and complex. If you're dedicated to boosting your career in marketing communications with a focus on digital and social media, you need to

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Topics: Integrated Marketing Communications

7 Jobs for Creatives Working in Marketing Communications

  August 22, 2019        0 Comments

Are you a creative professional dedicated to innovative thinking?

Are you passionate about the marketing industry?

Are you concerned that you don't have the skills necessary to succeed in a rapidly-changing field like marketing communications?

West Virginia University's Reed College of Media has the solution for creative minds like you.

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Topics: Integrated Marketing Communications

IMC & DMC Students Get Real About the Challenge of Time Management

  August 20, 2019        0 Comments

Making the decision to start your journey toward a graduate degree in either Integrated Marketing Communications or Data Marketing Communications can be challenging — especially when you are working a full-time job, juggling your personal responsibilities, and trying to maintain a social life. However, committing to graduate school does not mean giving up on the other parts of your life. It does mean, though, that you need to acknowledge the

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Topics: Integrated Marketing Communications, Data Marketing Communications

[EZ Insider] Emily Off-the-Clock – A Summer Recap in Snapchat Memories

  August 09, 2019        0 Comments

When most people hear summer, they think about days spent at the pool and nights under the stars. For me, summer hasn’t actually been like that since 2016. Since the summer after my freshman year of college, I have worked full-time whenever school is out, I even worked over Christmas vacation my sophomore year.

While some students may cringe at the idea of spending sunny days 9-5 in an office, I loved my summer jobs. Each year I had a different internship, sending me back home to...

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Topics: Integrated Marketing Communications, Student & Alumni Stories

[EZ Insider] It’s Your Path to Success – An Introduction

  August 01, 2019        0 Comments

At the beginning of your college journey, four years seems like a long time away. That question of what “life is after undergrad” doesn’t need to have an answer. You barely have to have an answer to what your major is for the first year and a half. For my first two years of undergrad, I had no clue where my future was going to take me.

During my sophomore year, the news of being on track to graduate a year early made me realize just how close the “great unknown” was. I had a few options,

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Topics: Integrated Marketing Communications, Student & Alumni Stories

7 Specializations in Integrated Marketing Communications that Will Make You Stand Out

  July 25, 2019        0 Comments

It’s an increasingly-competitive world, and it seems to get more competitive all the time. It can be tough to stand out and differentiate yourself from other professionals in the field of marketing communications. So, what can you do to truly set yourself apart?

Many young professionals find that an advanced degree or certification can have a profound impact on their job searches. Recognizing the ambition and efforts of our students, the WVU Reed College of Media examined how we could...

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Topics: Integrated Marketing Communications


About the Blog

Marketing Communications Today is a resource for marketing communications professionals filled with industry research, marketing trends, and career information about integrated marketing and data-driven communications. Fueled by the academic innovation coming out of WVU’s own Integrated Marketing Communications and Data Marketing Communications programs, these articles will provide both aspiring learners and seasoned marketing professionals with better insights into what’s now and what’s next in marketing and communications.

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