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[Student Story] How IMC Helped Me Land My Social Media Specialist Job

  September 12, 2019        0 Comments

After graduating with an art history major and working in event coordinating, Rickie Huffman decided to grow her career with a graduate degree in Integrated Marketing Communications. Rickie is a perfect example of someone who hoped to pursue a career that would nurture her creative spirit and her love of innovation.

Acknowledging the every-changing field of marketing communications, Rickie chose to pursue

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Topics: Integrated Marketing Communications, Student & Alumni Stories

[EZ Insider] Why I Chose The Management AOE

  September 03, 2019        0 Comments

I’m always trying to plan ahead, constantly thinking five years into the future.

A really bad habit of mine is actually getting on Apartments.com about three times a week to “just browse apartments I could live in one day” in a few cities that fit my “five-year plan.” I also do this on LinkedIn, but with job titles. I keep a running list of job postings that interest me and am constantly trying to uncover how I can be the “perfect candidate” for whatever job title I have decided I will be...

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Topics: Integrated Marketing Communications, Student & Alumni Stories

[EZ Insider] Emily Off-the-Clock – A Summer Recap in Snapchat Memories

  August 09, 2019        0 Comments

When most people hear summer, they think about days spent at the pool and nights under the stars. For me, summer hasn’t actually been like that since 2016. Since the summer after my freshman year of college, I have worked full-time whenever school is out, I even worked over Christmas vacation my sophomore year.

While some students may cringe at the idea of spending sunny days 9-5 in an office, I loved my summer jobs. Each year I had a different internship, sending me back home to...

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Topics: Integrated Marketing Communications, Student & Alumni Stories

[EZ Insider] It’s Your Path to Success – An Introduction

  August 01, 2019        0 Comments

At the beginning of your college journey, four years seems like a long time away. That question of what “life is after undergrad” doesn’t need to have an answer. You barely have to have an answer to what your major is for the first year and a half. For my first two years of undergrad, I had no clue where my future was going to take me.

During my sophomore year, the news of being on track to graduate a year early made me realize just how close the “great unknown” was. I had a few options,

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Topics: Integrated Marketing Communications, Student & Alumni Stories

How IMC Allowed Me to Explore Marketing Communications at a Deeper Level

  July 18, 2019        0 Comments

Bailee Miller wanted two things: to explore the field of marketing communications at a deeper level and to do so while continuing to work. That's when she discovered West Virginia University's Integrated Marketing Communications graduate program.

Here's what she had to say about how WVU's Integrated Marketing Communications master's program encouraged her to specialize in an incredibly competitive field without sacrificing her time in the workplace.

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Topics: Integrated Marketing Communications, Student & Alumni Stories

VP of Marketing at Deschutes Brewery Sheds Light on His IMC Journey

  June 13, 2019        0 Comments

As the Vice President of Marketing for Deschutes Brewery (and previously the VP of Marketing at Dogfish Head Craft Brewery), Neal Stewart is an experienced marketing professional who wanted to continue evolving as a professional and as a marketer.

In response to his wish to further his marketing knowledge, Neal chose to pursue the Integrated Marketing Communications graduate degree, West Virginia University's cutting-edge, pioneer graduate program. Here's what Neal had to say about his IMC...

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Topics: Integrated Marketing Communications, Student & Alumni Stories

Camaraderie of Online Students Shines at IMC and DMC Graduation

  May 20, 2019        0 Comments

Graduation. A time of celebration, when a student’s academic achievement is recognized and applauded. It’s also a time to recognize the sacrifices and support of family and friends who carried the graduate through the tougher times. Earning a degree isn’t easy. Basking in the moment of ultimate achievement is something that every graduate should enjoy.

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Topics: Integrated Marketing Communications, Data Marketing Communications, Student & Alumni Stories

Exceeding My Own Expectations in Integrated Marketing Communications

  May 09, 2019        0 Comments

Nastausha is an Integrated Marketing Communications graduate student at West Virginia University who has a lot to say about her experience in the Reed College of Media. Between her experience with expert faculty members and her increased knowledge of consistent messaging across brands, Nastausha explains how ultimately, her IMC graduate degree has prepared her for real, marketable career success.

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Topics: Integrated Marketing Communications, Student & Alumni Stories

An Inspiring Story of Dedication to Academic Excellence — Kristen’s IMC Journey

  May 02, 2019        0 Comments

Meet Kristen Cosner. Kristen is a proud 2018 alumna of the Integrated Marketing Communications (IMC) online graduate program, finishing the program in less than two years.

After earning her master’s degree in IMC, Kristen was hired as a Communications Coordinator in the Office of Marketing and Public Relations at Glenville State College. Read Kristen’s unique story of survival and determination.

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Topics: Integrated Marketing Communications, Student & Alumni Stories

Understanding How the IMC Program Will Accelerate Your Career — Lindsay’s Story

  March 06, 2019        0 Comments

West Virginia University’s Master of Science in Integrated Marketing Communications (IMC) features a network of 1,500+ alumni, current students, and faculty. For IMC students, WVU's support system begins on day-one and continues as long as you let it. As the saying goes, “Once a Mountaineer, Always a Mountaineer,” 

One IMC alum, Lindsay Emery, shares her takeaways and feedback for current students and prospective students of the IMC program alike. Lindsay now uses the skills and knowledge...

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Topics: Integrated Marketing Communications, Student & Alumni Stories

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About the Blog

Marketing Communications Today is a resource for marketing communications professionals filled with industry research, marketing trends, and career information about integrated marketing and data-driven communications. Fueled by the academic innovation coming out of WVU’s own Integrated Marketing Communications and Data Marketing Communications programs, these articles will provide both aspiring learners and seasoned marketing professionals with better insights into what’s now and what’s next in marketing and communications.

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