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EZ Insider (Spooky Edition): It’s Halloween, and Everyone at the Party is an IMC Student

Staying Social on Social Media with Really Good Content

What is Higher Education Marketing?

EZ Insider: Experiencing the IMC Classroom in Transit

Why I Pursued IMC — Then Came Back for Data Marketing Communications

Understanding the Future of Work in Social Media

What is a T-Shaped Marketer?

Why Marketing Professionals Must Master the Art of Crisis Readiness

8 Careers for Marketing Professionals Who Study Public Relations

Be the Real Deal: Audacious Authenticity in an Age of Contrived Reality

Knowing Your Worth and the Value of Your Job

[Interview] The Role of Public Affairs & Government in Marketing Communications

[Notes from our Network] Is the Field of Marketing Communications an Art, a Science, or Both?

[Interview] Using UX Design to Link Old & New Technologies

[Student Story] How IMC Helped Me Land My Social Media Specialist Job

What's a Persona? Hear From an IMC Expert on the Power of the Persona

5 Reasons the Field of Healthcare Needs Marketing Professionals

[EZ Insider] Why I Chose The Management AOE

What Do Social Media Professionals Need to Know About Today's Industry?

Treat Data Like a Team Member to Succeed in Marketing Communications

7 Jobs for Creatives Working in Marketing Communications

IMC & DMC Students Get Real About the Challenge of Time Management

13 Career Titles for Data-Driven Marketers

[Interview] An Industry Consultant Examines B2B Marketing in 2019

[EZ Insider] Emily Off-the-Clock – A Summer Recap in Snapchat Memories

Concept Development, Strategy, and Tactics in Integrated Marketing Communications — WVU Faculty Insight

[EZ Insider] It’s Your Path to Success – An Introduction

[Expert Insight] The Rise of AI & Human Collaboration

7 Specializations in Integrated Marketing Communications that Will Make You Stand Out

[Interview] A Marketing Consultant Examines Digital Technology and Ethical Uncertainties in Strategic Marketing

How IMC Allowed Me to Explore Marketing Communications at a Deeper Level

[Interview] One Marketing Expert Reveals the Secret to Valuable Content

What You Need to Know About Creating a Social Media Measurement Plan

Have Questions About the DMC Program? Hear From Our Alumni and Faculty

Protecting the Brand: The Role of Brand Standards in Integrated Marketing Communications

Choosing between DMC or an MBA? Hear From a Student Who Did the Research

Why Most SEO Initiatives Fail and How to Get Marketing & Web Dev Teams to Work Together

Social Media for Social Change – Kelly Ann Collins Talks Marketing, Communications, and Influencer Culture

An Introduction to Survival Planning: A Summary of My WVU Course on Disruptive Innovation

VP of Marketing at Deschutes Brewery Sheds Light on His IMC Journey

The Heart, Craft, and Journey of a Seasoned Marketing Innovator

The Top 10 Things You Missed From Integrate 2019

Diversity, PR, and Storytelling: Frank Marra Shares His Expertise With IMC Professionals

Data Marketing Communications — The First Degree of Its Kind

Marketing & Issue Advocacy: Leveraging Your Stakeholders on Policy Issues

PR and Data: How to Use Data to Define and Refine Your Strategy

Camaraderie of Online Students Shines at IMC and DMC Graduation

Understanding How LinkedIn Can Benefit Higher Education Marketing

Exceeding My Own Expectations in Integrated Marketing Communications

An Inspiring Story of Dedication to Academic Excellence — Kristen’s IMC Journey

Why Data-Driven Marketing Outperforms Traditional Marketing

How Do Sports and Autism Play the Right Roles Together?

3 Ways the DMC Degree Complements the IMC Curriculum

Defining the Unique Attributes that Make Up Your Personal Brand

Data-Driven Marketing Strategies to Support Community Engagement

What is the Real ROI of a Master’s Degree for a Professional Marketer?

9 Tips for Executing Integrated Marketing Communications Today

How WVU’s Integrated Marketing Communications Program Prepares You for Real-Life Agency Work

4 Reasons the Art of Storytelling is Essential to Marketing Communications Professionals

Understanding How the IMC Program Will Accelerate Your Career — Lindsay’s Story

3 Tips for Financing Your Marketing Communications Degree

How One IMC Student Turned Her Marketing Knowledge into Career Success — Aaliyah's Story

Will the 116th Congress Hit a Wall Even Before It Gets Underway?

6 Tips for Communicating Organizational Change

Challenging the Status Quo with a Degree in Data Marketing Communications — Shannon's Story

Exploring Integrated Marketing — an Interview with IMC Alumna Megan Bayles

Introducing Our New Digital Resource — A Guide to Integrated Marketing Communications

Agency vs. In-House Communications: One Career, Two Different Worlds

5 Tips to Succeeding in an Online Learning Environment

5 Ways IMC Prepared Me For Agency Work

Emerging Media: The Real Function of Hashtags


About the Blog

Marketing Communications Today is a resource for marketing communications professionals filled with industry research, marketing trends, and career information about integrated marketing and data-driven communications. Fueled by the academic innovation coming out of WVU’s own Integrated Marketing Communications and Data Marketing Communications programs, these articles will provide both aspiring learners and seasoned marketing professionals with better insights into what’s now and what’s next in marketing and communications.

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