Are you a creative professional dedicated to innovative thinking?

Are you passionate about the marketing industry?

Are you concerned that you don't have the skills necessary to succeed in a rapidly-changing field like marketing communications?

West Virginia University's Reed College of Media has the solution for creative minds like you.

Making the decision to start your journey toward a graduate degree in either Integrated Marketing Communications or Data Marketing Communications can be challenging — especially when you are working a full-time job, juggling your personal responsibilities, and trying to maintain a social life. However, committing to graduate school does not mean giving up on the other parts of your life. It does mean, though, that you need to acknowledge the

The marketing communications field continues to recognize the need for professional communicators who can apply data, analysis, and creative thinking to marketing campaigns. This recognition has led to more and more careers emerging for marketing professionals who understand the importance of data-driven marketing in all facets of marketing communications.

With this in mind, here are 13 career options for marketing professionals who aren’t afraid to

Bill Jones brings value to his students, consulting clients, and customers through his combination of skills and experience in sales, sales management, engineering, product development, team building, and innovation. Through WMTJ Consulting, Jones consults on product development, industrial process improvement, sales, and marketing. He develops and delivers in-house and manufacturer’s representative sales training courses, which include role playing and

When most people hear summer, they think about days spent at the pool and nights under the stars. For me, summer hasn’t actually been like that since 2016. Since the summer after my freshman year of college, I have worked full-time whenever school is out, I even worked over Christmas vacation my sophomore year.

While some students may cringe at the idea of spending sunny days 9-5 in an office, I loved my summer jobs. Each year I had a different internship, sending me back home to Philadelphia...

Larry Stultz, Ph.D., has been a part of the Integrated Marketing Communications faculty community since 2007. He served as department chair for the Bachelor of Arts in Advertising program at The Art Institute of Atlanta, where he taught courses in conceptual thinking and campaign development for twenty years. Prior to entering the teaching phase of his life, he operated design and advertising firms in New Orleans and Atlanta with clients in hospitality and tourism, commercial real estate,...

At the beginning of your college journey, four years seems like a long time away. That question of what “life is after undergrad” doesn’t need to have an answer. You barely have to have an answer to what your major is for the first year and a half. For my first two years of undergrad, I had no clue where my future was going to take me.

During my sophomore year, the news of being on track to graduate a year early made me realize just how close the “great unknown” was. I had a few options,

Question: I am questioning whether the rise of Artificial Intelligence (AI) in marketing is a good thing or a potential loss of human connection. Do you have an expert with insights on that?

Answer: At the Integrate 2019 Conference at West Virginia University (sponsored by WVU’s Integrated Marketing Communications and Data Marketing Communications online master’s degree programs) Jacelyn Swenson of IBM spoke compellingly on this topic. Jacelyn is Leader of Strategic Partnerships and events for...

It’s an increasingly-competitive world, and it seems to get more competitive all the time. It can be tough to stand out and differentiate yourself from other professionals in the field of marketing communications. So, what can you do to truly set yourself apart?

Many young professionals find that an advanced degree or certification can have a profound impact on their job searches. Recognizing the ambition and efforts of our students, the WVU Reed College of Media examined how we could assist.

Amy Teller, Marketing Consultant at Orangesplash Technologies Inc., discusses the ethical uncertainties in strategic marketing with the evolution of digital technologies. Digital technologies have transformed the media landscape and are integral to virtually every industry and field, and marketing is no exception. Today, marketers must integrate both the creative aspects of the discipline with more technical aspects.

Data-driven marketing strategies have become fundamental to the new marketing...