It's an understatement to suggest that data is critical to an organization's sales and marketing work. It's vital. That said, I'm here to discuss what your relationship with data needs to look like in order for you to be successful using data to make decisions.
Simply put, salespeople and marketers need to treat data as a member of the team. Assuming, of course, you
Continue ReadingTopics: Data Marketing Communications
About the Blog
Marketing Communications Today is a resource for marketing communications professionals filled with industry research, marketing trends, and career information about integrated marketing and data-driven communications. Fueled by the academic innovation coming out of WVU’s own Integrated Marketing Communications and Data Marketing Communications programs, these articles will provide both aspiring learners and seasoned marketing professionals with better insights into what’s now and what’s next in marketing and communications.
