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Understanding How the IMC Program Will Accelerate Your Career — Lindsay’s Story

  March 06, 2019        0 Comments

West Virginia University’s Master of Science in Integrated Marketing Communications (IMC) features a network of 1,500+ alumni, current students, and faculty. For IMC students, WVU's support system begins on day-one and continues as long as you let it. As the saying goes, “Once a Mountaineer, Always a Mountaineer,” 

One IMC alum, Lindsay Emery, shares her takeaways and feedback for current students and prospective students of the IMC program alike. Lindsay now uses the skills and knowledge...

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Topics: IMC

3 Tips for Financing Your Marketing Communications Degree

  February 20, 2019        0 Comments


Making the decision to start your IMC or DMC graduate degree is the first step toward a successful marketing communications career. But the next major hurdle is to comprehend and plan for the financial commitment. Graduate school is a worth-while investment - here's how to plan for the subsequent costs and commitments, both financial and personal.

At WVU, you get a lot of bang for your buck. Tuition is the same regardless of where you live, and because of the flexible programming, you can...

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Topics: IMC

How One IMC Student Turned Her Marketing Knowledge into Career Success — Aaliyah's Story

  February 06, 2019        0 Comments

As an Integrated Marketing Communications (IMC) student here at West Virginia University, your pursuit of knowledge is supported at every step of the way as you work towards being a successful marketing professional.

Aaliyah Wilkerson, a current IMC student with an undergraduate degree from Florida A&M University (FAMU), fully embraces the "encyclopedia of unlimited marketing and communications information" as she goes through her IMC coursework.

Some of our best students (like Aaliyah!)...

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Topics: Student and Alumni Testimonials, IMC

Will the 116th Congress Hit a Wall Even Before It Gets Underway?

  January 24, 2019        0 Comments

On Jan. 3, all 435 Representatives and one-third of the U.S. Senate were sworn in as members of the 116th Congress.

The transition will not likely be a smooth one. A partial federal government shutdown that started at midnight Dec. 22, 2018 — largely over funding levels for a protective wall at our southern border with Mexico – looms over the new Congress. The President would like $5 billion in new funding for the wall and Democrats set sights on a number far less.

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Topics: Public Relations

6 Tips for Communicating Organizational Change

  January 24, 2019        0 Comments

"Another year, another reorganization.”

“Did you hear the news? Why are they making this change?”

Cue the eye rolls, deep sighs, grumbling at the water cooler and millions of face-palm emojis flinging back-and-forth across Slack and texts.

People tend to initially see change as something negative. Annoyance, anger and panic don’t have to go hand-in-hand with organizational change, but oftentimes, they do.

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Topics: IMC, Public Relations

Challenging the Status Quo with a Degree in Data Marketing Communications — Shannon's Story

  January 17, 2019        0 Comments

If I asked my 18-year-old self if she thought I would earn a master’s degree in Data Marketing Communications (DMC), she likely would have looked at me with a blank stare.

In 2010, the sales, marketing, and technology silos were just that, separate, and not always equal, departments of a business. But today, it is my belief that data-driven marketers are leading the charge in breaking-down these silos by bridging the gaps between departments and by creating a greater depth of opportunities.

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Topics: Alumni Updates, DMC

Exploring Integrated Marketing — an Interview with IMC Alumna Megan Bayles

  January 07, 2019        0 Comments

Recently, we had a chance to chat with Megan Bayles, a 2017 graduate of the Integrated Marketing Communications (IMC) program at West Virginia University. She is now the marketing coordinator at Dogfish Head Brewery in Milton, Delaware. 

Keep reading for a chance to hear Megan's story and to find out why the IMC program at WVU continues to be one of the premier programs in the country.

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Topics: Alumni Updates, IMC

Introducing Our New Digital Resource — A Guide to Integrated Marketing Communications

  December 21, 2018        0 Comments

What is Integrated Marketing Communications? 

Marketing professionals at West Virginia University define Integrated Marketing Communications (IMC) as a strategic, collaborative, and promotional business function through which a targeted audience senses consistent, persuasive, and reinforcing brand messaging.

We know that there are many marketing professionals who are interested in learning more about integrated marketing and data-driven communications, and that's why we developed a resource...

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Topics: IMC

Agency vs. In-House Communications: One Career, Two Different Worlds

  September 05, 2017        0 Comments

People always ask me, “Which do you like best – agency or in-house?” Or, I find myself in talks with a recent graduate who will be on the fence and wants help weighing the pros and cons of each. No one wants to potentially miss anything happening on “the other side.”

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7 Tips to Succeeding in an Online Learning Environment

  March 07, 2017        0 Comments

According to D. Frank Smith, 5.8 million Americans are enrolled in an online course—that’s one in four students!

For many, the thought of online classes is unnerving, yet virtual enrollment continues to grow. It can’t be that scary, right?—Right! Here are some tips we put together for succeeding in online classes.

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About the Blog

Marketing Communications Today is a resource for marketing communications professionals filled with industry research, marketing trends, and career information about integrated marketing and data-driven communications. Fueled by the academic innovation coming out of WVU’s own Integrated Marketing Communications and Data Marketing Communications programs, these articles will provide both aspiring learners and seasoned marketing professionals with better insights into what’s now and what’s next in marketing and communications.

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