It was a dark and stormy night. IMC discussion posts had been written, replies completed early, and thoughts of assignments due on Monday were being put on hold for the evening. Students gathered dressed in their best costumes to celebrate the only day of the year scarier than the capstone project deadline – Halloween.

At this party, you can tell just by the costume what each student is studying. Because just like Halloween garb, a student’s Area of Emphasis is a reflection of their

Empowering brands and inspiring people to think differently – this is how Mary Prevost has approached her 16 years of work in the public relations industry. Nurturing meaningful relationships is key to Prevost’s success – from internal executives and colleagues to external target audiences and media. Prevost’s vast experience spans both agency and client-side work and she’s helped clients of all sizes, from Fortune 500 companies to startups and non-profits.

With a career in the field of marketing communications, your options are endless. You can pursue careers that focus on public relations, digital and social media, content creation, even healthcare. 

When people ask about me about myself, one thing I always mention is that I love to travel.

I love to see new places, meet new people, and take a ridiculous number of pictures. In the past week, I traveled to South Beach, Miami, Florida and stayed in a hostel with eight of my best friends — picture eight girls in a room packed with bunk beds.

Why do I mention this? Well, when you’re enrolled in an online graduate program — like Integrated Marketing Communication — your environment is

Here at West Virginia University's Reed College of Media, our online graduate students have always proven to be high-achieving, however, some of our students truly do go above and beyond: Meet Kaitlin Ingram.

Kaitlin is a Marketing Manager at SC Johnson in Charlotte, North Carolina. As a 2013 graduate of the Integrated Marketing Communications (IMC) master’s program, Kaitlin had already

The social media field is continually changing, and having in-depth knowledge of the field is essential when it comes to succeeding in this competitive industry. However, experience is just one part of the equation when it comes to thriving in a social media-focused workplace. In other words, there are some essential skills, best practices, and tips students and young professionals need to grasp in order to

As the landscape of marketing communications continues to evolve across all industries, the industry demands a new type of marketing communications professional. This professional offers thought leadership and problem solving in a specialized area of marketing communication, but can also adapt and improve in areas beyond their specialty. 

Negative events can go viral these days — easily. For this reason, effective crisis management skills are incredibly valuable for marketing communications professionals to master.

In this interview,Melissa Agnes, a globally recognized and leading expert in crisis management, shares some of her field experience as well as how she helps professors bring crisis management best practices into their classrooms to help

In the fast-paced world of marketing communications and media, it’s increasingly necessary to have well-trained public relations professionals present within the marketing communications teams of all industries.

Tamara Rebick is the Founder and Chief Experience Officer (CXO) of CORIPHERY Holistic Consulting Solutions, a boutique consulting firm that delivers strategic solutions to the non-profit, education and community/social sectors. An eternal optimist, she advocates for organizational wellness and is passionate about challenging the status quo through “respectful disruption”. Tamara consults and advises on strategies connected to