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Challenging the Status Quo with a Degree in Data Marketing Communications — Shannon's Story

  January 17, 2019        0 Comments

If I asked my 18-year-old self if she thought I would earn a master’s degree in Data Marketing Communications (DMC), she likely would have looked at me with a blank stare.

In 2010, the sales, marketing, and technology silos were just that, separate, and not always equal, departments of a business. But today, it is my belief that data-driven marketers are leading the charge in breaking-down these silos by bridging the gaps between departments and by creating a greater depth of opportunities.

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Topics: IMC Resource, Alumni Updates

Exploring Integrated Marketing — an Interview with IMC Alumna Megan Bayles

  January 07, 2019        0 Comments

Recently, we had a chance to chat with Megan Bayles, a 2017 graduate of the Integrated Marketing Communications (IMC) program at West Virginia University. She is now the marketing coordinator at Dogfish Head Brewery in Milton, Delaware. 

Keep reading for a chance to hear Megan's story and to find out why the IMC program at WVU continues to be one of the premier programs in the country.

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Topics: Alumni Updates, IMC

Introducing Our New Digital Resource — A Guide to Integrated Marketing Communications

  December 21, 2018        0 Comments

What is Integrated Marketing Communications? 

Marketing professionals at West Virginia University define Integrated Marketing Communications (IMC) as a strategic, collaborative, and promotional business function through which a targeted audience senses consistent, persuasive, and reinforcing brand messaging.

We know that there are many marketing professionals who are interested in learning more about integrated marketing and data-driven communications, and that's why we developed a resource...

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Topics: IMC

Agency vs. In-House Communications: One Career, Two Different Worlds

  September 05, 2017        0 Comments

People always ask me, “Which do you like best – agency or in-house?” Or, I find myself in talks with a recent graduate who will be on the fence and wants help weighing the pros and cons of each. No one wants to potentially miss anything happening on “the other side.”

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7 Tips to Succeed in an Online Learning Environment

  March 07, 2017        0 Comments

According to D. Frank Smith, 5.8 million Americans are enrolled in an online course—that’s one in four students!

For many, the thought of online classes is unnerving, yet virtual enrollment continues to grow. It can’t be that scary, right?—Right! Here are some tips we put together for succeeding in online classes.

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5 Ways IMC Prepared Me For Agency Work

  January 26, 2017        0 Comments

Marilyn Heywood Paige shares the real-world application of IMC in the agency setting.

Wondering how your IMC program compares to work in the real world? Read on to discover five ways that WVU’s IMC Master’s program will prepare you to succeed in a marketing agency.

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Emerging Media: The Real Function of Hashtags

  October 31, 2016        0 Comments

How many of us trendy marketers have used hashtags to promote our brand or used hashtags just to use funny or popular phrases such as #sorrynotsorry, #nofilter, or #yolo?

In reality, how many of these hashtags did you actually follow or look up after using them? If you’re like me, then probably never. If you’re like me, you probably used the hashtag to be trendy and funny, like Jimmy Fallon and Justin Timberlake.

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3 Reasons Why YouTube Deserves to Play a Bigger Role in Your Digital Marketing Efforts

  October 04, 2016        0 Comments

YouTube has catapulted it’s way into search engine excellence! Since it’s introduction to the world in 2005, YouTube is now the second largest search engine, falling short to no other than their owner, Google. Not to mention,  it’s bigger than BingYahoo!, Ask and AOL combined!

Impressive right? But, why does YouTube deserve it’s spot at the top and why should be a major part of your digital marketing efforts? Is it because it’s filled with racks on racks of organic content – created by...

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About the Blog

Marketing Communications Today is a resource for marketing communications professionals filled with industry research, marketing trends, and career information about integrated marketing and data-driven communications. Fueled by the academic innovation coming out of WVU’s own Integrated Marketing Communications and Data Marketing Communications programs, these articles will provide both aspiring learners and seasoned marketing professionals with better insights into what’s now and what’s next in marketing and communications.

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