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[Interview] One Marketing Expert Reveals the Secret to Valuable Content

  July 16, 2019        0 Comments

Kristin Meeks is a consultant that specializes in the integration of digital and traditional marketing practices. Meeks is the owner of WV Social Media, located in Parkersburg, West Virginia, and the founder of the Social Media Marketing Made Simple Training Academy. Her specialty is helping clients and academy members find the strategy behind their social media practices. WV Social Media serves clients from coast to coast, assessing their social media needs, facilitating marketing training...

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What You Need to Know About Creating a Social Media Measurement Plan

  July 09, 2019        0 Comments

After years of increases, social media spending declined in 2019.

The CMO Survey saw a drop in social media spending to 11 percent of marketing budgets from a high of 14 percent in 2018. Why? The authors suggest, “… despite massive financial investments, social media is rated as contributing only moderate value to company performance (3.3 on a scale where 7=very highly and 1=not at all).”

If you’re not confident in social media’s return on investment (ROI), it will only get harder to secure

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Topics: Integrated Marketing Communications

Have Questions About the DMC Program? Hear From Our Alumni and Faculty

  July 05, 2019        0 Comments

On May 23, West Virginia University’s M.S. in Data Marketing Communications program held an online information session that included a panel of alumni and faculty who offered insight from their experience with the program and provided advice to students who are considering beginning their data marketing communication education.

Panelists included Josh Wilson, Vice President of Marketing at Whitefish Credit Union, April Blankenship, Manager of Video Partnerships at Initiative Media, and Cyndi...

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Topics: Data Marketing Communications

Protecting the Brand: The Role of Brand Standards in Integrated Marketing Communications

  July 02, 2019        0 Comments

David Hazelton has over 30 years of professional experience in design, branding, and marketing. As design director for ProShares, David is responsible for brand consistency across all channels of the company’s marketing, advertising, and corporate communications.

Prior to joining ProShares, David spent over a decade in boutique agencies. During that time, he used his branding and marketing talents to enhance the brand image of clients like OSHA, the National Institute of Mental Health, the...

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Topics: Podcast Resources

Choosing between DMC or an MBA? Hear From a Student Who Did the Research

  June 28, 2019        0 Comments

A Master of Business Administration provides theoretical and practical training for understanding general business management functions, sometimes with a marketing focus.

But for professionals seeking to expand their education at the graduate level, specifically those interested in business and marketing—there are options. Some MBA programs have a marketing track, which is a good fit for professionals interested in an overarching MBA curriculum. However, there is another option for...

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Topics: Data Marketing Communications

Why Most SEO Initiatives Fail and How to Get Marketing & Web Dev Teams to Work Together

  June 25, 2019        0 Comments

Laurie Beasley is co-founder and president of Beasley Direct and Online Marketing, Inc., which provides services in inbound and outbound marketing including: content creation, email marketing, search engine optimization (SEO), social media marketing, pay-per-click (PPC) advertising, Amazon Marketing Services (AMS), website design, media planning/public relations, direct mail marketing, lead generation and nurture campaigns, marketing automation management, and

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Topics: Podcast Resources

Social Media for Social Change – Kelly Ann Collins Talks Marketing, Communications, and Influencer Culture

  June 19, 2019        0 Comments

Kelly Ann Collins is a WVU alumnus and has also completed programs at MIT and Cornell. She started her career as a reporter, and then editor. As a journalist, Kelly Ann made the move from print to digital when she helped launch USAToday.com. Then, she ventured off into the land of tech PR during the dotcom boom (and crash). During that time she met tech giants and co-founded a VC platform.

Later, she took the skills gained from her endeavors to help launch and grow 50 editorial and social...

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Topics: Podcast Resources

An Introduction to Survival Planning: A Summary of My WVU Course on Disruptive Innovation

  June 17, 2019        0 Comments

Writing a book was always on my professional bucket list. And as of March of this year, I have now written five of them! My latest - “Built to Suck: The Inevitable Demise of the Corporation…and how to save it?” - became the backdrop of another bucket list item, becoming a teacher.

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Topics: Integrated Marketing Communications

VP of Marketing at Deschutes Brewery Sheds Light on His IMC Journey

  June 13, 2019        0 Comments

As the Vice President of Marketing for Deschutes Brewery (and previously the VP of Marketing at Dogfish Head Craft Brewery), Neal Stewart is an experienced marketing professional who wanted to continue evolving as a professional and as a marketer.

In response to his wish to further his marketing knowledge, Neal chose to pursue the Integrated Marketing Communications graduate degree, West Virginia University's cutting-edge, pioneer graduate program. Here's what Neal had to say about his IMC...

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Topics: Integrated Marketing Communications, Student & Alumni Stories

The Heart, Craft, and Journey of a Seasoned Marketing Innovator

  June 11, 2019        0 Comments

For over 40 years, John Auge has counseled thousands of senior executives, top government officials as well as both large and small business owners throughout the country. An innovative designer and skillful artist, John specializes in corporate communications, branding, and identity. John has worked with high-profile clients such as The White House, The Washington Post, Texaco, WV Chamber of Commerce, Appalachian Power, various associations, banks, and hospitals.

He also developed materials...

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Topics: Podcast Resources


About the Blog

Marketing Communications Today is a resource for marketing communications professionals filled with industry research, marketing trends, and career information about integrated marketing and data-driven communications. Fueled by the academic innovation coming out of WVU’s own Integrated Marketing Communications and Data Marketing Communications programs, these articles will provide both aspiring learners and seasoned marketing professionals with better insights into what’s now and what’s next in marketing and communications.

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