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EZ Insider (Spooky Edition): It’s Halloween, and Everyone at the Party is an IMC Student

  November 05, 2019        0 Comments

It was a dark and stormy night. IMC discussion posts had been written, replies completed early, and thoughts of assignments due on Monday were being put on hold for the evening. Students gathered dressed in their best costumes to celebrate the only day of the year scarier than the capstone project deadline – Halloween.

At this party, you can tell just by the costume what each student is studying. Because just like Halloween garb, a student’s Area of Emphasis is a reflection of their

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Topics: Student and Alumni Testimonials, Integrated Marketing Communications

Staying Social on Social Media with Really Good Content

  October 29, 2019        0 Comments

Empowering brands and inspiring people to think differently – this is how Mary Prevost has approached her 16 years of work in the public relations industry. Nurturing meaningful relationships is key to Prevost’s success – from internal executives and colleagues to external target audiences and media. Prevost’s vast experience spans both agency and client-side work and she’s helped clients of all sizes, from Fortune 500 companies to startups and non-profits.

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What is Higher Education Marketing?

  October 24, 2019        0 Comments

With a career in the field of marketing communications, your options are endless. You can pursue careers that focus on public relations, digital and social media, content creation, even healthcare. 

Right now, we want to explore a niche area of marketing Continue Reading

Topics: Integrated Marketing Communications

EZ Insider: Experiencing the IMC Classroom in Transit

  October 22, 2019        0 Comments

When people ask about me about myself, one thing I always mention is that I love to travel.

I love to see new places, meet new people, and take a ridiculous number of pictures. In the past week, I traveled to South Beach, Miami, Florida and stayed in a hostel with eight of my best friends picture eight girls in a room packed with bunk beds.

Why do I mention this? Well, when you’re enrolled in an online graduate program — like Integrated Marketing Communication — your environment is

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Topics: Integrated Marketing Communications

Why I Pursued IMC — Then Came Back for Data Marketing Communications

  October 17, 2019        0 Comments

Here at West Virginia University's Reed College of Media, our online graduate students have always proven to be high-achieving, however, some of our students truly do go above and beyond: Meet Kaitlin Ingram.

Kaitlin is a Marketing Manager at SC Johnson in Charlotte, North Carolina. As a 2013 graduate of the Integrated Marketing Communications (IMC) master’s program, Kaitlin had already

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Topics: Data Marketing Communications

Understanding the Future of Work in Social Media

  October 15, 2019        0 Comments

The social media field is continually changing, and having in-depth knowledge of the field is essential when it comes to succeeding in this competitive industry. However, experience is just one part of the equation when it comes to thriving in a social media-focused workplace. In other words, there are some essential skills, best practices, and tips students and young professionals need to grasp in order to

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Topics: Podcast Resources

What is a T-Shaped Marketer?

  October 10, 2019        0 Comments

As the landscape of marketing communications continues to evolve across all industries, the industry demands a new type of marketing communications professional. This professional offers thought leadership and problem solving in a specialized area of marketing communication, but can also adapt and improve in areas beyond their specialty. 

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Topics: Integrated Marketing Communications

Why Marketing Professionals Must Master the Art of Crisis Readiness

  October 08, 2019        0 Comments

Negative events can go viral these days — easily. For this reason, effective crisis management skills are incredibly valuable for marketing communications professionals to master.

In this interview, Melissa Agnes, a globally recognized and leading expert in crisis management, shares some of her field experience as well as how she helps professors bring crisis management best practices into their classrooms to help

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Topics: Podcast Resources

8 Careers for Marketing Professionals Who Study Public Relations

  October 03, 2019        0 Comments

In the fast-paced world of marketing communications and media, it’s increasingly necessary to have well-trained public relations professionals present within the marketing communications teams of all industries.

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Topics: Integrated Marketing Communications

Be the Real Deal: Audacious Authenticity in an Age of Contrived Reality

  October 01, 2019        0 Comments

Tamara Rebick is the Founder and Chief Experience Officer (CXO) of CORIPHERY Holistic Consulting Solutions, a boutique consulting firm that delivers strategic solutions to the non-profit, education and community/social sectors. An eternal optimist, she advocates for organizational wellness and is passionate about challenging the status quo through “respectful disruption”. Tamara consults and advises on strategies connected to

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About the Blog

Marketing Communications Today is a resource for marketing communications professionals filled with industry research, marketing trends, and career information about integrated marketing and data-driven communications. Fueled by the academic innovation coming out of WVU’s own Integrated Marketing Communications and Data Marketing Communications programs, these articles will provide both aspiring learners and seasoned marketing professionals with better insights into what’s now and what’s next in marketing and communications.

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