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Understanding the Future of Work in Social Media

  October 15, 2019        0 Comments

The social media field is continually changing, and having in-depth knowledge of the field is essential when it comes to succeeding in this competitive industry. However, experience is just one part of the equation when it comes to thriving in a social media-focused workplace. In other words, there are some essential skills, best practices, and tips students and young professionals need to grasp in order to

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Why Marketing Professionals Must Master the Art of Crisis Readiness

  October 08, 2019        0 Comments

Negative events can go viral these days — easily. For this reason, effective crisis management skills are incredibly valuable for marketing communications professionals to master.

In this interview, Melissa Agnes, a globally recognized and leading expert in crisis management, shares some of her field experience as well as how she helps professors bring crisis management best practices into their classrooms to help

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[Interview] The Role of Public Affairs & Government in Marketing Communications

  September 24, 2019        0 Comments

In our roles as communicators, we seek to help our clients and organizations solve problems or enhance their image with purpose. This can include seeking funding, increasing positive visibility, and motivating key audiences to act. IMC and DMC professionals might be surprised to know the multiple benefits of working with government.

With our guest, Mike Fulton, we will explore recent real-world case studies and the many benefits organizations have achieved by tapping into government...

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[Interview] Using UX Design to Link Old & New Technologies

  September 17, 2019        0 Comments

Molly Gilmore is the owner of Blue Genes Media, a consulting business in the New York City area that's focused on user experience design and product development. Gilmore's professional background includes more than 20 years in software product design at companies such as Microsoft, Intuit, Hyperion Software, and usability research at Scripps Networks Interactive.

We had the pleasure of interviewing Gilmore on our weekly Marketing Communications Today podcast. Here’s what she had to say...

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[Interview] An Industry Consultant Examines B2B Marketing in 2019

  August 13, 2019        0 Comments

Bill Jones brings value to his students, consulting clients, and customers through his combination of skills and experience in sales, sales management, engineering, product development, team building, and innovation. Through WMTJ Consulting, Jones consults on product development, industrial process improvement, sales, and marketing. He develops and delivers in-house and manufacturer’s representative sales training courses, which include role playing and

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Concept Development, Strategy, and Tactics in Integrated Marketing Communications — WVU Faculty Insight

  August 06, 2019        0 Comments

Larry Stultz, Ph.D., has been a part of the Integrated Marketing Communications faculty community since 2007. He served as department chair for the Bachelor of Arts in Advertising program at The Art Institute of Atlanta, where he taught courses in conceptual thinking and campaign development for twenty years. Prior to entering the teaching phase of his life, he operated design and advertising firms in New Orleans and Atlanta with clients in hospitality and tourism, commercial real estate,...

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[Interview] A Marketing Consultant Examines Digital Technology and Ethical Uncertainties in Strategic Marketing

  July 23, 2019        0 Comments

Amy Teller, Marketing Consultant at Orangesplash Technologies Inc., discusses the ethical uncertainties in strategic marketing with the evolution of digital technologies. Digital technologies have transformed the media landscape and are integral to virtually every industry and field, and marketing is no exception. Today, marketers must integrate both the creative aspects of the discipline with more technical aspects.

Data-driven marketing strategies have become fundamental to the new...

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Protecting the Brand: The Role of Brand Standards in Integrated Marketing Communications

  July 02, 2019        0 Comments

David Hazelton has over 30 years of professional experience in design, branding, and marketing. As design director for ProShares, David is responsible for brand consistency across all channels of the company’s marketing, advertising, and corporate communications.

Prior to joining ProShares, David spent over a decade in boutique agencies. During that time, he used his branding and marketing talents to enhance the brand image of clients like OSHA, the National Institute of Mental Health, the...

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Why Most SEO Initiatives Fail and How to Get Marketing & Web Dev Teams to Work Together

  June 25, 2019        0 Comments

Laurie Beasley is co-founder and president of Beasley Direct and Online Marketing, Inc., which provides services in inbound and outbound marketing including: content creation, email marketing, search engine optimization (SEO), social media marketing, pay-per-click (PPC) advertising, Amazon Marketing Services (AMS), website design, media planning/public relations, direct mail marketing, lead generation and nurture campaigns, marketing automation management, and

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Social Media for Social Change – Kelly Ann Collins Talks Marketing, Communications, and Influencer Culture

  June 19, 2019        0 Comments

Kelly Ann Collins is a WVU alumnus and has also completed programs at MIT and Cornell. She started her career as a reporter, and then editor. As a journalist, Kelly Ann made the move from print to digital when she helped launch USAToday.com. Then, she ventured off into the land of tech PR during the dotcom boom (and crash). During that time she met tech giants and co-founded a VC platform.

Later, she took the skills gained from her endeavors to help launch and grow 50 editorial and social...

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About the Blog

Marketing Communications Today is a resource for marketing communications professionals filled with industry research, marketing trends, and career information about integrated marketing and data-driven communications. Fueled by the academic innovation coming out of WVU’s own Integrated Marketing Communications and Data Marketing Communications programs, these articles will provide both aspiring learners and seasoned marketing professionals with better insights into what’s now and what’s next in marketing and communications.

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