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[Interview] An Industry Consultant Examines B2B Marketing in 2019

  August 13, 2019        0 Comments

Bill Jones brings value to his students, consulting clients, and customers through his combination of skills and experience in sales, sales management, engineering, product development, team building, and innovation. Through WMTJ Consulting, Jones consults on product development, industrial process improvement, sales, and marketing. He develops and delivers in-house and manufacturer’s representative sales training courses, which include role playing and

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Topics: Podcast Resources

Concept Development, Strategy, and Tactics in Integrated Marketing Communications — WVU Faculty Insight

  August 06, 2019        0 Comments

Larry Stultz, Ph.D., has been a part of the Integrated Marketing Communications faculty community since 2007. He served as department chair for the Bachelor of Arts in Advertising program at The Art Institute of Atlanta, where he taught courses in conceptual thinking and campaign development for twenty years. Prior to entering the teaching phase of his life, he operated design and advertising firms in New Orleans and Atlanta with clients in hospitality and tourism, commercial real estate,...

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Topics: Podcast Resources

[Interview] A Marketing Consultant Examines Digital Technology and Ethical Uncertainties in Strategic Marketing

  July 23, 2019        0 Comments

Amy Teller, Marketing Consultant at Orangesplash Technologies Inc., discusses the ethical uncertainties in strategic marketing with the evolution of digital technologies. Digital technologies have transformed the media landscape and are integral to virtually every industry and field, and marketing is no exception. Today, marketers must integrate both the creative aspects of the discipline with more technical aspects.

Data-driven marketing strategies have become fundamental to the new...

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Topics: Podcast Resources

Protecting the Brand: The Role of Brand Standards in Integrated Marketing Communications

  July 02, 2019        0 Comments

David Hazelton has over 30 years of professional experience in design, branding, and marketing. As design director for ProShares, David is responsible for brand consistency across all channels of the company’s marketing, advertising, and corporate communications.

Prior to joining ProShares, David spent over a decade in boutique agencies. During that time, he used his branding and marketing talents to enhance the brand image of clients like OSHA, the National Institute of Mental Health, the...

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Topics: Podcast Resources

Why Most SEO Initiatives Fail and How to Get Marketing & Web Dev Teams to Work Together

  June 25, 2019        0 Comments

Laurie Beasley is co-founder and president of Beasley Direct and Online Marketing, Inc., which provides services in inbound and outbound marketing including: content creation, email marketing, search engine optimization (SEO), social media marketing, pay-per-click (PPC) advertising, Amazon Marketing Services (AMS), website design, media planning/public relations, direct mail marketing, lead generation and nurture campaigns, marketing automation management, and

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Topics: Podcast Resources

Social Media for Social Change – Kelly Ann Collins Talks Marketing, Communications, and Influencer Culture

  June 19, 2019        0 Comments

Kelly Ann Collins is a WVU alumnus and has also completed programs at MIT and Cornell. She started her career as a reporter, and then editor. As a journalist, Kelly Ann made the move from print to digital when she helped launch USAToday.com. Then, she ventured off into the land of tech PR during the dotcom boom (and crash). During that time she met tech giants and co-founded a VC platform.

Later, she took the skills gained from her endeavors to help launch and grow 50 editorial and social...

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Topics: Podcast Resources

The Heart, Craft, and Journey of a Seasoned Marketing Innovator

  June 11, 2019        0 Comments

For over 40 years, John Auge has counseled thousands of senior executives, top government officials as well as both large and small business owners throughout the country. An innovative designer and skillful artist, John specializes in corporate communications, branding, and identity. John has worked with high-profile clients such as The White House, The Washington Post, Texaco, WV Chamber of Commerce, Appalachian Power, various associations, banks, and hospitals.

He also developed materials...

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Topics: Podcast Resources

Diversity, PR, and Storytelling: Frank Marra Shares His Expertise With IMC Professionals

  June 04, 2019        0 Comments

Frank Marra is a professor and practitioner in Rochester, New York. He teaches IMC 631 — Crisis Communication at West Virginia University. Marra worked and studied for five years with Dr. Jim Grunig, the world’s leading scholar in public relations. He is a specialist in crisis management and developed the first theory of crisis public relations. 

We recently interviewed Marra on WVU's weekly podcast regarding his views on public relations, diversity in the communications field, and the power...

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Topics: Integrated Marketing Communications, Podcast Resources

Marketing & Issue Advocacy: Leveraging Your Stakeholders on Policy Issues

  May 29, 2019        0 Comments

 

As CEO, Chazz serves as the product visionary, revenue driver, and strategic leader of One Click Politics. He has consulted on over one hundred international, federal, state, and local campaigns for candidates, corporations, associations and non-profit groups. Additionally, he has attended the Civitas Institute of Practical Politics, North Carolina Institute of Political Leadership, Republican National Committee's Campaign Management College, and the Campaign Management College. Chazz is...

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Topics: Podcast Resources

PR and Data: How to Use Data to Define and Refine Your Strategy

  May 21, 2019        0 Comments

Joe LaMuraglia spent the last 10 years in various roles in the Communications function at General Motors — most recently running Chevrolet brand communications on the east coast of the U.S. Joe has a B.A. in Public Relations from N.C. State University, an M.B.A. from Thunderbird School of Global Management, and he is a member of the inaugural class of the LGBT Executive Leadership Program at Stanford University Graduate School of Business.

We spoke with Joe on our weekly podcast. Here was...

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Topics: Podcast Resources

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About the Blog

Marketing Communications Today is a resource for marketing communications professionals filled with industry research, marketing trends, and career information about integrated marketing and data-driven communications. Fueled by the academic innovation coming out of WVU’s own Integrated Marketing Communications and Data Marketing Communications programs, these articles will provide both aspiring learners and seasoned marketing professionals with better insights into what’s now and what’s next in marketing and communications.

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