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IMC & DMC Students Get Real About the Challenge of Time Management

  August 20, 2019        0 Comments

Making the decision to start your journey toward a graduate degree in either Integrated Marketing Communications or Data Marketing Communications can be challenging — especially when you are working a full-time job, juggling your personal responsibilities, and trying to maintain a social life. However, committing to graduate school does not mean giving up on the other parts of your life. It does mean, though, that you need to acknowledge the

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Topics: Integrated Marketing Communications, Data Marketing Communications

13 Career Titles for Data-Driven Marketers

  August 15, 2019        0 Comments

The marketing communications field continues to recognize the need for professional communicators who can apply data, analysis, and creative thinking to marketing campaigns. This recognition has led to more and more careers emerging for marketing professionals who understand the importance of data-driven marketing in all facets of marketing communications.

With this in mind, here are 13 career options for marketing professionals who aren’t afraid to

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Topics: Data Marketing Communications

Have Questions About the DMC Program? Hear From Our Alumni and Faculty

  July 05, 2019        0 Comments

On May 23, West Virginia University’s M.S. in Data Marketing Communications program held an online information session that included a panel of alumni and faculty who offered insight from their experience with the program and provided advice to students who are considering beginning their data marketing communication education.

Panelists included Josh Wilson, Vice President of Marketing at Whitefish Credit Union, April Blankenship, Manager of Video Partnerships at Initiative Media, and Cyndi...

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Topics: Data Marketing Communications

Choosing between DMC or an MBA? Hear From a Student Who Did the Research

  June 28, 2019        0 Comments

A Master of Business Administration provides theoretical and practical training for understanding general business management functions, sometimes with a marketing focus.

But for professionals seeking to expand their education at the graduate level, specifically those interested in business and marketing—there are options. Some MBA programs have a marketing track, which is a good fit for professionals interested in an overarching MBA curriculum. However, there is another option for...

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Topics: Data Marketing Communications

The Top 10 Things You Missed From Integrate 2019

  June 07, 2019        0 Comments

We learned. We connected. We got inspired. And we left energized!

We had a great line up of speakers, including Jacelyn Swenson from IBM, Hugo Perez from Local Boy Creative, Jessica Modkins from Hip Rock Star, and many more.

And just as important, we had some great, engaging attendees! We are thankful for everyone who attended Integrate 2019, and we encourage you to mark your calendars for Integrate 2020 (May 28-30)!

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Topics: WVU Graduate Programs, Integrated Marketing Communications, Data Marketing Communications

Data Marketing Communications — The First Degree of Its Kind

  May 30, 2019        0 Comments

Are you passionate about the field of marketing communications?

Do you see the value in making data-driven marketing decisions to increase ROI?

Do you recognize that the evolving marketing field requires professionals who have the skills needed to implement integrated marketing campaigns that are rooted in data?

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Topics: Data Marketing Communications

Camaraderie of Online Students Shines at IMC and DMC Graduation

  May 20, 2019        0 Comments

Graduation. A time of celebration, when a student’s academic achievement is recognized and applauded. It’s also a time to recognize the sacrifices and support of family and friends who carried the graduate through the tougher times. Earning a degree isn’t easy. Basking in the moment of ultimate achievement is something that every graduate should enjoy.

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Topics: Integrated Marketing Communications, Data Marketing Communications, Student & Alumni Stories

Why Data-Driven Marketing Outperforms Traditional Marketing

  April 25, 2019        0 Comments

“Data-driven,” “innovative,” “360-degree marketing,” “thought leadership,” “smart content.”

Have your eyes glazed over yet? We all know that feeling of boredom that creeps in when we absorb material that’s heavy on the latest marketing jargon. Most of us are guilty of using it too.

In the world of 21st-century marketing, every marketing team and agency wants to believe that they are “innovative” and “data-driven.” And because most marketing teams and agencies do have metrics and numbers to...

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Topics: Data Marketing Communications

3 Ways the DMC Degree Complements the IMC Curriculum

  April 11, 2019        0 Comments

West Virginia University’s Reed College of Media offers two graduate programs that are great options for professional communicators who want to thrive in the dynamic marketing communications landscape: Integrated Marketing Communications (IMC) and Data Marketing Communications (DMC). Both graduate degrees are first-of-their-kind programs where you can learn cutting-edge skills from leading experts at an R1-status institution.

But what if you’re a marketing communications professional who...

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Topics: Integrated Marketing Communications, Data Marketing Communications

Defining the Unique Attributes that Make Up Your Personal Brand

  April 04, 2019        0 Comments

As a seasoned digital marketer, Hugo Pérez has dedicated himself to developing brand stories that hit their mark on any channel to any audience. He focuses on finding the compelling thread in brand stories that make consumer connections come to life. His personal story weaves across agencies and firms of all types, fueled by wide-ranging global experiences.

Hugo specializes in thought leadership, creative ideation, brand innovation, and 360-communications strategies. As a digital native, his...

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Topics: Data Marketing Communications, Podcast Resources

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About the Blog

Marketing Communications Today is a resource for marketing communications professionals filled with industry research, marketing trends, and career information about integrated marketing and data-driven communications. Fueled by the academic innovation coming out of WVU’s own Integrated Marketing Communications and Data Marketing Communications programs, these articles will provide both aspiring learners and seasoned marketing professionals with better insights into what’s now and what’s next in marketing and communications.

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