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Camaraderie of Online Students Shines at IMC and DMC Graduation

  May 10, 2019        0 Comments

Graduation. A time of celebration, when a student’s academic achievement is recognized and applauded. It’s also a time to recognize the sacrifices and support of family and friends who carried the graduate through the tougher times. Earning a degree isn’t easy. Basking in the moment of ultimate achievement is something that every graduate should enjoy.

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Topics: Integrated Marketing Communications, Data Marketing Communications, Student & Alumni Stories

Why Data-Driven Marketing Outperforms Traditional Marketing

  April 25, 2019        0 Comments

“Data-driven,” “innovative,” “360-degree marketing,” “thought leadership,” “smart content.”

Have your eyes glazed over yet? We all know that feeling of boredom that creeps in when we absorb material that’s heavy on the latest marketing jargon. Most of us are guilty of using it too.

In the world of 21st-century marketing, every marketing team and agency wants to believe that they are “innovative” and “data-driven.” And because most marketing teams and agencies do have metrics and numbers to...

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Topics: Data Marketing Communications

3 Ways the DMC Degree Complements the IMC Curriculum

  April 11, 2019        0 Comments

West Virginia University’s Reed College of Media offers two graduate programs that are great options for professional communicators who want to thrive in the dynamic marketing communications landscape: Integrated Marketing Communications (IMC) and Data Marketing Communications (DMC). Both graduate degrees are first-of-their-kind programs where you can learn cutting-edge skills from leading experts at an R1-status institution.

But what if you’re a marketing communications professional who...

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Topics: Integrated Marketing Communications, Data Marketing Communications

Defining the Unique Attributes that Make Up Your Personal Brand

  April 04, 2019        0 Comments

As a seasoned digital marketer, Hugo Pérez has dedicated himself to developing brand stories that hit their mark on any channel to any audience. He focuses on finding the compelling thread in brand stories that make consumer connections come to life. His personal story weaves across agencies and firms of all types, fueled by wide-ranging global experiences.

Hugo specializes in thought leadership, creative ideation, brand innovation, and 360-communications strategies. As a digital native, his...

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Topics: Data Marketing Communications, Podcast Resources

Data-Driven Marketing Strategies to Support Community Engagement

  March 27, 2019        1 Comment

Josh Wilson is a data-driven marketing executive for community focused financial institutions. He's currently VP of marketing for Whitefish Credit Union, the largest credit union in Montana. Josh is passionate about combining data-driven marketing strategies with authentic content to provide measurable success. Over his career, Josh has held positions in marketing, finance and government. He is also a graduate of West Virginia University's Data Marketing Communications master’s program.

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Topics: Data Marketing Communications, Podcast Resources

What is the Real ROI of a Master’s Degree for a Professional Marketer?

  March 22, 2019        0 Comments

As individuals, we face a deluge of information unprecedented in human history, from the screens we carry in our pockets to broadcast media, from traditional print to emerging AI technologies. As marketing communications professionals, we should be asking ourselves a crucial question: How can we, as professional communicators, propel our message, reach our target audience, remain relevant, and experience professional success in a competitive industry like marketing communications?

Success in...

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Topics: Integrated Marketing Communications, Data Marketing Communications

Challenging the Status Quo with a Degree in Data Marketing Communications — Shannon's Story

  January 17, 2019        1 Comment

If I asked my 18-year-old self if she thought I would earn a master’s degree in Data Marketing Communications (DMC), she likely would have looked at me with a blank stare.

In 2010, the sales, marketing, and technology silos were just that, separate, and not always equal, departments of a business. But today, it is my belief that data-driven marketers are leading the charge in breaking-down these silos by bridging the gaps between departments and by creating a greater depth of opportunities.

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Topics: Data Marketing Communications, Student & Alumni Stories

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About the Blog

Marketing Communications Today is a resource for marketing communications professionals filled with industry research, marketing trends, and career information about integrated marketing and data-driven communications. Fueled by the academic innovation coming out of WVU’s own Integrated Marketing Communications and Data Marketing Communications programs, these articles will provide both aspiring learners and seasoned marketing professionals with better insights into what’s now and what’s next in marketing and communications.

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