Here at West Virginia University's Reed College of Media, our online graduate students have always proven to be high-achieving, however, some of our students truly do go above and beyond: Meet Kaitlin Ingram.

Kaitlin is a Marketing Manager at SC Johnson in Charlotte, North Carolina. As a 2013 graduate of the Integrated Marketing Communications (IMC) master’s program, Kaitlin had already

It's an understatement to suggest that data is critical to an organization's sales and marketing work. It's vital. That said, I'm here to discuss what your relationship with data needs to look like in order for you to be successful using data to make decisions.

Simply put, salespeople and marketers need to treat data as a member of the team. Assuming, of course, you

Making the decision to start your journey toward a graduate degree in either Integrated Marketing Communications or Data Marketing Communications can be challenging — especially when you are working a full-time job, juggling your personal responsibilities, and trying to maintain a social life. However, committing to graduate school does not mean giving up on the other parts of your life. It does mean, though, that you need to acknowledge the

The marketing communications field continues to recognize the need for professional communicators who can apply data, analysis, and creative thinking to marketing campaigns. This recognition has led to more and more careers emerging for marketing professionals who understand the importance of data-driven marketing in all facets of marketing communications.

With this in mind, here are 13 career options for marketing professionals who aren’t afraid to

On May 23, West Virginia University’s M.S. in Data Marketing Communications program held an online information session that included a panel of alumni and faculty who offered insight from their experience with the program and provided advice to students who are considering beginning a data-driven marketing graduate program at WVU.

Panelists included Josh Wilson, Vice President of Marketing at Whitefish Credit Union, April Blankenship, Manager of Video Partnerships at Initiative Media, and Cyndi...

A Master of Business Administration provides theoretical and practical training for understanding general business management functions, sometimes with a marketing focus.

But for professionals seeking to expand their education at the graduate level, specifically those interested in business and marketing—there are options. Some MBA programs have a marketing track, which is a good fit for professionals interested in an overarching MBA curriculum. However, there is another option for...

We learned. We connected. We got inspired. And we left energized!

We had a great line up of speakers, including Jacelyn Swenson from IBM, Hugo Perez from Local Boy Creative, Jessica Modkins from Hip Rock Star, and many more.

And just as important, we had some great, engaging attendees! We are thankful for everyone who attended Integrate 2019, and we encourage you to mark your calendars for Integrate 2020 (May 28-30)!

Are you passionate about the field of marketing communications?

Do you see the value in making data-driven marketing decisions to increase ROI?

Do you recognize that the evolving marketing field requires professionals who have the skills needed to implement integrated marketing campaigns that are rooted in data?

Graduation. A time of celebration, when a student’s academic achievement is recognized and applauded. It’s also a time to recognize the sacrifices and support of family and friends who carried the graduate through the tougher times. Earning a degree isn’t easy. Basking in the moment of ultimate achievement is something that every graduate should enjoy.

“Data-driven,” “innovative,” “360-degree marketing,” “thought leadership,” “smart content.”

Have your eyes glazed over yet? We all know that feeling of boredom that creeps in when we absorb material that’s heavy on the latest marketing jargon. Most of us are guilty of using it too.

In the world of 21st-century marketing, every marketing team and agency wants to believe that they are “innovative” and “data-driven.” And because most marketing teams and agencies do have metrics and numbers to work...