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Have Questions About the DMC Program? Hear From Our Alumni and Faculty

  July 05, 2019        0 Comments

On May 23, West Virginia University’s M.S. in Data Marketing Communications program held an online information session that included a panel of alumni and faculty who offered insight from their experience with the program and provided advice to students who are considering beginning their data marketing communication education.

Panelists included Josh Wilson, Vice President of Marketing at Whitefish Credit Union, April Blankenship, Manager of Video Partnerships at Initiative Media, and Cyndi...

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Topics: Data Marketing Communications

Choosing between DMC or an MBA? Hear From a Student Who Did the Research

  June 28, 2019        0 Comments

A Master of Business Administration provides theoretical and practical training for understanding general business management functions, sometimes with a marketing focus.

But for professionals seeking to expand their education at the graduate level, specifically those interested in business and marketing—there are options. Some MBA programs have a marketing track, which is a good fit for professionals interested in an overarching MBA curriculum. However, there is another option for...

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Topics: Data Marketing Communications

The Top 10 Things You Missed From Integrate 2019

  June 07, 2019        0 Comments

We learned. We connected. We got inspired. And we left energized!

We had a great line up of speakers, including Jacelyn Swenson from IBM, Hugo Perez from Local Boy Creative, Jessica Modkins from Hip Rock Star, and many more.

And just as important, we had some great, engaging attendees! We are thankful for everyone who attended Integrate 2019, and we encourage you to mark your calendars for Integrate 2020 (May 28-30)!

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Topics: WVU Graduate Programs, Integrated Marketing Communications, Data Marketing Communications

Data Marketing Communications — The First Degree of Its Kind

  May 30, 2019        0 Comments

Are you passionate about the field of marketing communications?

Do you see the value in making data-driven marketing decisions to increase ROI?

Do you recognize that the evolving marketing field requires professionals who have the skills needed to implement integrated marketing campaigns that are rooted in data?

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Topics: Data Marketing Communications

Camaraderie of Online Students Shines at IMC and DMC Graduation

  May 20, 2019        0 Comments

Graduation. A time of celebration, when a student’s academic achievement is recognized and applauded. It’s also a time to recognize the sacrifices and support of family and friends who carried the graduate through the tougher times. Earning a degree isn’t easy. Basking in the moment of ultimate achievement is something that every graduate should enjoy.

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Topics: Integrated Marketing Communications, Data Marketing Communications, Student & Alumni Stories

Why Data-Driven Marketing Outperforms Traditional Marketing

  April 25, 2019        0 Comments

“Data-driven,” “innovative,” “360-degree marketing,” “thought leadership,” “smart content.”

Have your eyes glazed over yet? We all know that feeling of boredom that creeps in when we absorb material that’s heavy on the latest marketing jargon. Most of us are guilty of using it too.

In the world of 21st-century marketing, every marketing team and agency wants to believe that they are “innovative” and “data-driven.” And because most marketing teams and agencies do have metrics and numbers to...

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Topics: Data Marketing Communications

3 Ways the DMC Degree Complements the IMC Curriculum

  April 11, 2019        0 Comments

West Virginia University’s Reed College of Media offers two graduate programs that are great options for professional communicators who want to thrive in the dynamic marketing communications landscape: Integrated Marketing Communications (IMC) and Data Marketing Communications (DMC). Both graduate degrees are first-of-their-kind programs where you can learn cutting-edge skills from leading experts at an R1-status institution.

But what if you’re a marketing communications professional who...

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Topics: Integrated Marketing Communications, Data Marketing Communications

Defining the Unique Attributes that Make Up Your Personal Brand

  April 04, 2019        0 Comments

As a seasoned digital marketer, Hugo Pérez has dedicated himself to developing brand stories that hit their mark on any channel to any audience. He focuses on finding the compelling thread in brand stories that make consumer connections come to life. His personal story weaves across agencies and firms of all types, fueled by wide-ranging global experiences.

Hugo specializes in thought leadership, creative ideation, brand innovation, and 360-communications strategies. As a digital native, his...

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Topics: Data Marketing Communications, Podcast Resources

Data-Driven Marketing Strategies to Support Community Engagement

  March 27, 2019        1 Comment

Josh Wilson is a data-driven marketing executive for community focused financial institutions. He's currently VP of marketing for Whitefish Credit Union, the largest credit union in Montana. Josh is passionate about combining data-driven marketing strategies with authentic content to provide measurable success. Over his career, Josh has held positions in marketing, finance and government. He is also a graduate of West Virginia University's Data Marketing Communications master’s program.


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Topics: Data Marketing Communications, Podcast Resources

What is the Real ROI of a Master’s Degree for a Professional Marketer?

  March 22, 2019        0 Comments

As individuals, we face a deluge of information unprecedented in human history, from the screens we carry in our pockets to broadcast media, from traditional print to emerging AI technologies. As marketing communications professionals, we should be asking ourselves a crucial question: How can we, as professional communicators, propel our message, reach our target audience, remain relevant, and experience professional success in a competitive industry like marketing communications?

Success in...

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Topics: Integrated Marketing Communications, Data Marketing Communications


About the Blog

Marketing Communications Today is a resource for marketing communications professionals filled with industry research, marketing trends, and career information about integrated marketing and data-driven communications. Fueled by the academic innovation coming out of WVU’s own Integrated Marketing Communications and Data Marketing Communications programs, these articles will provide both aspiring learners and seasoned marketing professionals with better insights into what’s now and what’s next in marketing and communications.

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