<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=668213823346747&amp;ev=PageView&amp;noscript=1">

Staying Social on Social Media with Really Good Content

  October 29, 2019        0 Comments

Empowering brands and inspiring people to think differently – this is how Mary Prevost has approached her 16 years of work in the public relations industry. Nurturing meaningful relationships is key to Prevost’s success – from internal executives and colleagues to external target audiences and media. Prevost’s vast experience spans both agency and client-side work and she’s helped clients of all sizes, from Fortune 500 companies to startups and non-profits.

Continue Reading

What is Higher Education Marketing?

  October 24, 2019        0 Comments

With a career in the field of marketing communications, your options are endless. You can pursue careers that focus on public relations, digital and social media, content creation, even healthcare. 

Right now, we want to explore a niche area of marketing Continue Reading

Topics: Integrated Marketing Communications

Why I Pursued IMC — Then Came Back for Data Marketing Communications

  October 17, 2019        0 Comments

Here at West Virginia University's Reed College of Media, our online graduate students have always proven to be high-achieving, however, some of our students truly do go above and beyond: Meet Kaitlin Ingram.

Kaitlin is a Marketing Manager at SC Johnson in Charlotte, North Carolina. As a 2013 graduate of the Integrated Marketing Communications (IMC) master’s program, Kaitlin had already

Continue Reading

Topics: Data Marketing Communications

Understanding the Future of Work in Social Media

  October 15, 2019        0 Comments

The social media field is continually changing, and having in-depth knowledge of the field is essential when it comes to succeeding in this competitive industry. However, experience is just one part of the equation when it comes to thriving in a social media-focused workplace. In other words, there are some essential skills, best practices, and tips students and young professionals need to grasp in order to

Continue Reading

Topics: Podcast Resources

What is a T-Shaped Marketer?

  October 10, 2019        0 Comments

As the landscape of marketing communications continues to evolve across all industries, the industry demands a new type of marketing communications professional. This professional offers thought leadership and problem solving in a specialized area of marketing communication, but can also adapt and improve in areas beyond their specialty. 

Continue Reading

Topics: Integrated Marketing Communications

Why Marketing Professionals Must Master the Art of Crisis Readiness

  October 08, 2019        0 Comments

Negative events can go viral these days — easily. For this reason, effective crisis management skills are incredibly valuable for marketing communications professionals to master.

In this interview, Melissa Agnes, a globally recognized and leading expert in crisis management, shares some of her field experience as well as how she helps professors bring crisis management best practices into their classrooms to help

Continue Reading

Topics: Podcast Resources

8 Careers for Marketing Professionals Who Study Public Relations

  October 03, 2019        0 Comments

In the fast-paced world of marketing communications and media, it’s increasingly necessary to have well-trained public relations professionals present within the marketing communications teams of all industries.

Continue Reading

Topics: Integrated Marketing Communications

Be the Real Deal: Audacious Authenticity in an Age of Contrived Reality

  October 01, 2019        0 Comments

Tamara Rebick is the Founder and Chief Experience Officer (CXO) of CORIPHERY Holistic Consulting Solutions, a boutique consulting firm that delivers strategic solutions to the non-profit, education and community/social sectors. An eternal optimist, she advocates for organizational wellness and is passionate about challenging the status quo through “respectful disruption”. Tamara consults and advises on strategies connected to

Continue Reading

[Interview] The Role of Public Affairs & Government in Marketing Communications

  September 24, 2019        0 Comments

In our roles as communicators, we seek to help our clients and organizations solve problems or enhance their image with purpose. This can include seeking funding, increasing positive visibility, and motivating key audiences to act. IMC and DMC professionals might be surprised to know the multiple benefits of working with government.

With our guest, Mike Fulton, we will explore recent real-world case studies and the many benefits organizations have achieved by tapping into government...

Continue Reading

Topics: Podcast Resources

[Interview] Using UX Design to Link Old & New Technologies

  September 17, 2019        0 Comments

Molly Gilmore is the owner of Blue Genes Media, a consulting business in the New York City area that's focused on user experience design and product development. Gilmore's professional background includes more than 20 years in software product design at companies such as Microsoft, Intuit, Hyperion Software, and usability research at Scripps Networks Interactive.

We had the pleasure of interviewing Gilmore on our weekly Marketing Communications Today podcast. Here’s what she had to say...

Continue Reading

Topics: Podcast Resources

WV_Gold124

About the Blog

Marketing Communications Today is a resource for marketing communications professionals filled with industry research, marketing trends, and career information about integrated marketing and data-driven communications. Fueled by the academic innovation coming out of WVU’s own Integrated Marketing Communications and Data Marketing Communications programs, these articles will provide both aspiring learners and seasoned marketing professionals with better insights into what’s now and what’s next in marketing and communications.

Subscribe to Email Updates