It was a dark and stormy night. IMC discussion posts had been written, replies completed early, and thoughts of assignments due on Monday were being put on hold for the evening. Students gathered dressed in their best costumes to celebrate the only day of the year scarier than the capstone project deadline – Halloween.

At this party, you can tell just by the costume what each student is studying. Because just like Halloween garb, a student’s Area of Emphasis is a reflection of their

With a career in the field of marketing communications, your options are endless. You can pursue careers that focus on public relations, digital and social media, content creation, even healthcare. 

When people ask about me about myself, one thing I always mention is that I love to travel.

I love to see new places, meet new people, and take a ridiculous number of pictures. In the past week, I traveled to South Beach, Miami, Florida and stayed in a hostel with eight of my best friends — picture eight girls in a room packed with bunk beds.

Why do I mention this? Well, when you’re enrolled in an online graduate program — like Integrated Marketing Communication — your environment is

As the landscape of marketing communications continues to evolve across all industries, the industry demands a new type of marketing communications professional. This professional offers thought leadership and problem solving in a specialized area of marketing communication, but can also adapt and improve in areas beyond their specialty. 

In the fast-paced world of marketing communications and media, it’s increasingly necessary to have well-trained public relations professionals present within the marketing communications teams of all industries.

Take a quick skim through LinkedIn for the position title of Marketing Specialist.

You’ll find one job posting after another that seeks what has been dubbed a ‘marketing unicorn.’ The postings don’t explicitly say ‘unicorn’ of course, but they list desired skills that run the gamut from artistic to data-centric to coding. After reading just one listing that requests applicants with Adobe CC, photography, videography, copywriting, event planning, Google Analytics and HTML and JavaScript skills,...

After graduating with an art history major and working in event coordinating, Rickie Huffman decided to grow her career with a graduate degree in Integrated Marketing Communications. Rickie is a perfect example of someone who hoped to pursue a career that would nurture her creative spirit and her love of innovation.

Acknowledging the every-changing field of marketing communications, Rickie chose to pursue

As the founder of Wax Marketing — an integrated marketing agency based in St. Paul, Minnesota — Bonnie Harris and her team design and implement IMC strategies for clients across the United States, focusing primarily on mid-sized companies in the healthcare, technology, and manufacturing industries.   

As an industry trailblazer, we’re excited that we had the opportunity to interview Harris on our weekly Marketing Communications Today podcast. Here’s what

The healthcare field is growing, and with it, the need for talented marketing communications professionals — especially for marketers who have advanced knowledge of the particular needs within the healthcare industry. 

In this article, we’ll explore a few top reasons why the field of healthcare needs marketing communications professionals more than ever before. And perhaps, if you’re considering a degree in Integrated Marketing Communications from West Virginia University’s Reed College of Media

I’m always trying to plan ahead, constantly thinking five years into the future.

A really bad habit of mine is actually getting on Apartments.com about three times a week to “just browse apartments I could live in one day” in a few cities that fit my “five-year plan.” I also do this on LinkedIn, but with job titles. I keep a running list of job postings that interest me and am constantly trying to uncover how I can be the “perfect candidate” for whatever job title I have decided I will be...