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What Do Social Media Professionals Need to Know About Today's Industry?

  August 29, 2019        1 Comment

Social Media Specialist. Media Coordinator. Paid Search Manager.

Do any of these professional roles appeal to you?

If so, then you definitely have an interest in the field of digital and social media. You also probably know that today's marketing industry is multifaceted and complex. If you're dedicated to boosting your career in marketing communications with a focus on digital and social media, you need to

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Topics: Integrated Marketing Communications

7 Jobs for Creatives Working in Marketing Communications

  August 22, 2019        0 Comments

Are you a creative professional dedicated to innovative thinking?

Are you passionate about the marketing industry?

Are you concerned that you don't have the skills necessary to succeed in a rapidly-changing field like marketing communications?

West Virginia University's Reed College of Media has the solution for creative minds like you.

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Topics: Integrated Marketing Communications

IMC & DMC Students Get Real About the Challenge of Time Management

  August 20, 2019        0 Comments

Making the decision to start your journey toward a graduate degree in either Integrated Marketing Communications or Data Marketing Communications can be challenging — especially when you are working a full-time job, juggling your personal responsibilities, and trying to maintain a social life. However, committing to graduate school does not mean giving up on the other parts of your life. It does mean, though, that you need to acknowledge the

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Topics: Integrated Marketing Communications, Data Marketing Communications

[EZ Insider] Emily Off-the-Clock – A Summer Recap in Snapchat Memories

  August 09, 2019        0 Comments

When most people hear summer, they think about days spent at the pool and nights under the stars. For me, summer hasn’t actually been like that since 2016. Since the summer after my freshman year of college, I have worked full-time whenever school is out, I even worked over Christmas vacation my sophomore year.

While some students may cringe at the idea of spending sunny days 9-5 in an office, I loved my summer jobs. Each year I had a different internship, sending me back home to...

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Topics: Integrated Marketing Communications, Student & Alumni Stories

[EZ Insider] It’s Your Path to Success – An Introduction

  August 01, 2019        0 Comments

At the beginning of your college journey, four years seems like a long time away. That question of what “life is after undergrad” doesn’t need to have an answer. You barely have to have an answer to what your major is for the first year and a half. For my first two years of undergrad, I had no clue where my future was going to take me.

During my sophomore year, the news of being on track to graduate a year early made me realize just how close the “great unknown” was. I had a few options,

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Topics: Integrated Marketing Communications, Student & Alumni Stories

7 Specializations in Integrated Marketing Communications that Will Make You Stand Out

  July 25, 2019        0 Comments

It’s an increasingly-competitive world, and it seems to get more competitive all the time. It can be tough to stand out and differentiate yourself from other professionals in the field of marketing communications. So, what can you do to truly set yourself apart?

Many young professionals find that an advanced degree or certification can have a profound impact on their job searches. Recognizing the ambition and efforts of our students, the WVU Reed College of Media examined how we could...

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Topics: Integrated Marketing Communications

How IMC Allowed Me to Explore Marketing Communications at a Deeper Level

  July 18, 2019        0 Comments

Bailee Miller wanted two things: to explore the field of marketing communications at a deeper level and to do so while continuing to work. That's when she discovered West Virginia University's Integrated Marketing Communications graduate program.

Here's what she had to say about how WVU's Integrated Marketing Communications master's program encouraged her to specialize in an incredibly competitive field without sacrificing her time in the workplace.

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Topics: Integrated Marketing Communications, Student & Alumni Stories

What You Need to Know About Creating a Social Media Measurement Plan

  July 09, 2019        2 Comments

After years of increases, social media spending declined in 2019.

The CMO Survey saw a drop in social media spending to 11 percent of marketing budgets from a high of 14 percent in 2018. Why? The authors suggest, “… despite massive financial investments, social media is rated as contributing only moderate value to company performance (3.3 on a scale where 7=very highly and 1=not at all).”

If you’re not confident in social media’s return on investment (ROI), it will only get harder to secure

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Topics: Integrated Marketing Communications

An Introduction to Survival Planning: A Summary of My WVU Course on Disruptive Innovation

  June 17, 2019        0 Comments

Writing a book was always on my professional bucket list. And as of March of this year, I have now written five of them! My latest - “Built to Suck: The Inevitable Demise of the Corporation…and how to save it?” - became the backdrop of another bucket list item, becoming a teacher.

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Topics: Integrated Marketing Communications

VP of Marketing at Deschutes Brewery Sheds Light on His IMC Journey

  June 13, 2019        0 Comments

As the Vice President of Marketing for Deschutes Brewery (and previously the VP of Marketing at Dogfish Head Craft Brewery), Neal Stewart is an experienced marketing professional who wanted to continue evolving as a professional and as a marketer.

In response to his wish to further his marketing knowledge, Neal chose to pursue the Integrated Marketing Communications graduate degree, West Virginia University's cutting-edge, pioneer graduate program. Here's what Neal had to say about his IMC...

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Topics: Integrated Marketing Communications, Student & Alumni Stories

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About the Blog

Marketing Communications Today is a resource for marketing communications professionals filled with industry research, marketing trends, and career information about integrated marketing and data-driven communications. Fueled by the academic innovation coming out of WVU’s own Integrated Marketing Communications and Data Marketing Communications programs, these articles will provide both aspiring learners and seasoned marketing professionals with better insights into what’s now and what’s next in marketing and communications.

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