Social Media Specialist. Media Coordinator. Paid Search Manager.

Do any of these professional roles appeal to you?

If so, then you definitely have an interest in the field of digital and social media. You also probably know that today's marketing industry is multifaceted and complex. If you're dedicated to boosting your career in marketing communications with a focus on digital and social media, you need to

Are you a creative professional dedicated to innovative thinking?

Are you passionate about the marketing industry?

Are you concerned that you don't have the skills necessary to succeed in a rapidly-changing field like marketing communications?

West Virginia University's Reed College of Media has the solution for creative minds like you.

Making the decision to start your journey toward a graduate degree in either Integrated Marketing Communications or Data Marketing Communications can be challenging — especially when you are working a full-time job, juggling your personal responsibilities, and trying to maintain a social life. However, committing to graduate school does not mean giving up on the other parts of your life. It does mean, though, that you need to acknowledge the

When most people hear summer, they think about days spent at the pool and nights under the stars. For me, summer hasn’t actually been like that since 2016. Since the summer after my freshman year of college, I have worked full-time whenever school is out, I even worked over Christmas vacation my sophomore year.

While some students may cringe at the idea of spending sunny days 9-5 in an office, I loved my summer jobs. Each year I had a different internship, sending me back home to Philadelphia...

At the beginning of your college journey, four years seems like a long time away. That question of what “life is after undergrad” doesn’t need to have an answer. You barely have to have an answer to what your major is for the first year and a half. For my first two years of undergrad, I had no clue where my future was going to take me.

During my sophomore year, the news of being on track to graduate a year early made me realize just how close the “great unknown” was. I had a few options,

It’s an increasingly-competitive world, and it seems to get more competitive all the time. It can be tough to stand out and differentiate yourself from other professionals in the field of marketing communications. So, what can you do to truly set yourself apart?

Many young professionals find that an advanced degree or certification can have a profound impact on their job searches. Recognizing the ambition and efforts of our students, the WVU Reed College of Media examined how we could assist.

Bailee Miller wanted two things: to explore the field of marketing communications at a deeper level and to do so while continuing to work. That's when she discovered West Virginia University's Integrated Marketing Communications graduate program.

Here's what she had to say about how WVU's Integrated Marketing Communications master's program encouraged her to specialize in an incredibly competitive field without sacrificing her time in the workplace.

After years of increases, social media spending declined in 2019.

The CMO Survey saw a drop in social media spending to 11 percent of marketing budgets from a high of 14 percent in 2018. Why? The authors suggest, “… despite massive financial investments, social media is rated as contributing only moderate value to company performance (3.3 on a scale where 7=very highly and 1=not at all).”

If you’re not confident in social media’s return on investment (ROI), it will only get harder to secure

Writing a book was always on my professional bucket list. And as of March of this year, I have now written five of them! My latest - “Built to Suck: The Inevitable Demise of the Corporation…and how to save it?” - became the backdrop of another bucket list item, becoming a teacher.

As the Vice President of Marketing for Deschutes Brewery (and previously the VP of Marketing at Dogfish Head Craft Brewery), Neal Stewart is an experienced marketing professional who wanted to continue evolving as a professional and as a marketer.

In response to his wish to further his marketing knowledge, Neal chose to pursue the Integrated Marketing Communications graduate degree, West Virginia University's cutting-edge, pioneer graduate program. Here's what Neal had to say about his IMC...