We learned. We connected. We got inspired. And we left energized!

We had a great line up of speakers, including Jacelyn Swenson from IBM, Hugo Perez from Local Boy Creative, Jessica Modkins from Hip Rock Star, and many more.

And just as important, we had some great, engaging attendees! We are thankful for everyone who attended Integrate 2019, and we encourage you to mark your calendars for Integrate 2020 (May 28-30)!

Frank Marra is a professor and practitioner in Rochester, New York. He teaches IMC 631 — Crisis Communication at West Virginia University. Marra worked and studied for five years with Dr. Jim Grunig, the world’s leading scholar in public relations. He is a specialist in crisis management and developed the first theory of crisis public relations. 

We recently interviewed Marra on WVU's weekly podcast regarding his views on public relations, diversity in the communications field, and the power of...

Graduation. A time of celebration, when a student’s academic achievement is recognized and applauded. It’s also a time to recognize the sacrifices and support of family and friends who carried the graduate through the tougher times. Earning a degree isn’t easy. Basking in the moment of ultimate achievement is something that every graduate should enjoy.

Nastausha is an Integrated Marketing Communications graduate student at West Virginia University who has a lot to say about her experience in the Reed College of Media. Between her experience with expert faculty members and her increased knowledge of consistent messaging across brands, Nastausha explains how ultimately, her IMC graduate degree has prepared her for real, marketable career success.

Meet Kristen Cosner. Kristen is a proud 2018 alumna of the Integrated Marketing Communications (IMC) online graduate program, finishing the program in less than two years.

After earning her master’s degree in IMC, Kristen was hired as a Communications Coordinator in the Office of Marketing and Public Relations at Glenville State College. Read Kristen’s unique story of survival and determination.

West Virginia University’s Reed College of Media offers two graduate programs that are great options for professional communicators who want to thrive in the dynamic marketing communications landscape: Integrated Marketing Communications (IMC) and Data Marketing Communications (DMC). Both graduate degrees are first-of-their-kind programs where you can learn cutting-edge skills from leading experts at an R1-status institution.

But what if you’re a marketing communications professional who sees...

As individuals, we face a deluge of information unprecedented in human history, from the screens we carry in our pockets to broadcast media, from traditional print to emerging AI technologies. As marketing communications professionals, we should be asking ourselves a crucial question: How can we, as professional communicators, propel our message, reach our target audience, remain relevant, and experience professional success in a competitive industry like marketing communications?

Success in...

The marketing communications industry continues to evolve at lightning speed, and we — as marketing communications professionals, must be able to adapt and change with it.

To be successful in the evolving marketing communications industry, marketing managers must have the skills to create, implement, and examine marketing campaigns using an integrated, quantifiable methodology. They must have a clear understanding of how to

As a marketing communications professional, there are many directions in which you could take your career. Whether you see yourself pursuing an in-house communications position or you want more variety — you are determined to establish yourself as a relevant and respected thought-leader for a competitive agency.

West Virginia University’s Reed College of Media is dedicated to preparing students for a variety of roles and work environments within the marketing communications industry. That’s why

When you woke up this morning, what was the first thing you saw? When you reach for your clothes to get dressed, or for the ingredients in your fridge to make dinner, or when you search for something on Google for work — what brands are you exposed to, even unconsciously?

The average American is exposed to between 4,000 and 10,000 advertisements every single day. Now, if you asked anyone how many they recall seeing, it would be nowhere near that number. In fact, one marketing firm found that...