After years of increases, social media spending declined in 2019.
The CMO Survey saw a drop in social media spending to 11 percent of marketing budgets from a high of 14 percent in 2018. Why? The authors suggest, “… despite massive financial investments, social media is rated as contributing only moderate value to company performance (3.3 on a scale where 7=very highly and 1=not at all).”
If you’re not confident in social media’s return on investment (ROI), it will only get harder to secure
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