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How One IMC Student Turned Her Marketing Knowledge into Career Success — Aaliyah's Story

  February 06, 2019        0 Comments

As an Integrated Marketing Communications (IMC) student here at West Virginia University, your pursuit of knowledge is supported at every step of the way as you work towards being a successful marketing professional.

Aaliyah Wilkerson, a current IMC student with an undergraduate degree from Florida A&M University (FAMU), fully embraces the "encyclopedia of unlimited marketing and communications information" as she goes through her IMC coursework.

Some of our best students (like Aaliyah!)...

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Topics: IMC, Student and Alumni Testimonials

6 Tips for Communicating Organizational Change

  January 24, 2019        0 Comments

"Another year, another reorganization.”

“Did you hear the news? Why are they making this change?”

Cue the eye rolls, deep sighs, grumbling at the water cooler and millions of face-palm emojis flinging back-and-forth across Slack and texts.

People tend to initially see change as something negative. Annoyance, anger and panic don’t have to go hand-in-hand with organizational change, but oftentimes, they do.

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Topics: IMC, Public Relations

Exploring Integrated Marketing — an Interview with IMC Alumna Megan Bayles

  January 07, 2019        0 Comments

Recently, we had a chance to chat with Megan Bayles, a 2017 graduate of the Integrated Marketing Communications (IMC) program at West Virginia University. She is now the marketing coordinator at Dogfish Head Brewery in Milton, Delaware. 

Keep reading for a chance to hear Megan's story and to find out why the IMC program at WVU continues to be one of the premier programs in the country.

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Topics: Alumni Updates, IMC

Introducing Our New Digital Resource — A Guide to Integrated Marketing Communications

  December 21, 2018        0 Comments

What is Integrated Marketing Communications? 

Marketing professionals at West Virginia University define Integrated Marketing Communications (IMC) as a strategic, collaborative, and promotional business function through which a targeted audience senses consistent, persuasive, and reinforcing brand messaging.

We know that there are many marketing professionals who are interested in learning more about integrated marketing and data-driven communications, and that's why we developed a resource...

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Topics: IMC

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About the Blog

Marketing Communications Today is a resource for marketing communications professionals filled with industry research, marketing trends, and career information about integrated marketing and data-driven communications. Fueled by the academic innovation coming out of WVU’s own Integrated Marketing Communications and Data Marketing Communications programs, these articles will provide both aspiring learners and seasoned marketing professionals with better insights into what’s now and what’s next in marketing and communications.

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