Question: I am questioning whether the rise of Artificial Intelligence (AI) in marketing is a good thing or a potential loss of human connection. Do you have an expert with insights on that?
Answer: At the Integrate 2019 Conference at West Virginia University (sponsored by WVU’s Integrated Marketing Communications and Data Marketing Communications online master’s degree programs) Jacelyn Swenson of IBM spoke compellingly on this topic. Jacelyn is Leader of Strategic Partnerships and events for...
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