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[Expert Insight] The Rise of AI & Human Collaboration

  July 30, 2019        0 Comments

Question: I am questioning whether the rise of Artificial Intelligence (AI) in marketing is a good thing or a potential loss of human connection. Do you have an expert with insights on that?

Answer: At the Integrate 2019 Conference at West Virginia University (sponsored by WVU’s Integrated Marketing Communications and Data Marketing Communications online master’s degree programs) Jacelyn Swenson of IBM spoke compellingly on this topic. Jacelyn is Leader of Strategic Partnerships and events...

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About the Blog

Marketing Communications Today is a resource for marketing communications professionals filled with industry research, marketing trends, and career information about integrated marketing and data-driven communications. Fueled by the academic innovation coming out of WVU’s own Integrated Marketing Communications and Data Marketing Communications programs, these articles will provide both aspiring learners and seasoned marketing professionals with better insights into what’s now and what’s next in marketing and communications.

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