As an Integrated Marketing Communications (IMC) student here at West Virginia University, your pursuit of knowledge is supported at every step of the way as you work towards being a successful marketing professional.

Aaliyah Wilkerson, a current IMC student with an undergraduate degree from Florida A&M University (FAMU), fully embraces the "encyclopedia of unlimited marketing and communications information" as she goes through her IMC coursework.

Some of our best students (like Aaliyah!) come...

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If I asked my 18-year-old self if she thought I would earn a master’s degree in Data Marketing Communications (DMC), she likely would have looked at me with a blank stare.

In 2010, the sales, marketing, and technology silos were just that, separate, and not always equal, departments of a business. But today, it is my belief that data-driven marketers are leading the charge in breaking-down these silos by bridging the gaps between departments and by creating a greater depth of opportunities.

My...

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Recently, we had a chance to chat with Megan Bayles, a 2017 graduate of the Integrated Marketing Communications (IMC) program at West Virginia University. She is now the marketing coordinator at Dogfish Head Brewery in Milton, Delaware. 

Keep reading for a chance to hear Megan's story and to find out why the IMC program at WVU continues to be one of the premier programs in the country.

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