West Virginia University’s Master of Science in Integrated Marketing Communications (IMC) features a network of 1,500+ alumni, current students, and faculty. For IMC students, WVU's support system begins on day-one and continues as long as you let it. As the saying goes, “Once a Mountaineer, Always a Mountaineer,” 

One IMC alum, Lindsay Emery, shares her takeaways and feedback for current students and prospective students of the IMC program alike. Lindsay now uses the skills and knowledge she...

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As an Integrated Marketing Communications (IMC) student here at West Virginia University, your pursuit of knowledge is supported at every step of the way as you work towards being a successful marketing professional.

Aaliyah Wilkerson, a current IMC student with an undergraduate degree from Florida A&M University (FAMU), fully embraces the "encyclopedia of unlimited marketing and communications information" as she goes through her IMC coursework.

Some of our best students (like Aaliyah!) come...

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"Another year, another reorganization.”

“Did you hear the news? Why are they making this change?”

Cue the eye rolls, deep sighs, grumbling at the water cooler and millions of face-palm emojis flinging back-and-forth across Slack and texts.

People tend to initially see change as something negative. Annoyance, anger and panic don’t have to go hand-in-hand with organizational change, but oftentimes, they do.

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Recently, we had a chance to chat with Megan Bayles, a 2017 graduate of the Integrated Marketing Communications (IMC) program at West Virginia University. She is now the marketing coordinator at Dogfish Head Brewery in Milton, Delaware. 

Keep reading for a chance to hear Megan's story and to find out why the IMC program at WVU continues to be one of the premier programs in the country.

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What is Integrated Marketing Communications? 

Marketing professionals at West Virginia University define Integrated Marketing Communications (IMC) as a strategic, collaborative, and promotional business function through which a targeted audience senses consistent, persuasive, and reinforcing brand messaging.

We know that there are many marketing professionals who are interested in learning more about integrated marketing and data-driven communications, and that's why we developed a resource...

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