West Virginia University’s Reed College of Media offers two graduate programs that are great options for professional communicators who want to thrive in the dynamic marketing communications landscape: Integrated Marketing Communications (IMC) and Data Marketing Communications (DMC). Both graduate degrees are first-of-their-kind programs where you can learn cutting-edge skills from leading experts at an R1-status institution.

But what if you’re a marketing communications professional who sees...

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As a seasoned digital marketer, Hugo Pérez has dedicated himself to developing brand stories that hit their mark on any channel to any audience. He focuses on finding the compelling thread in brand stories that make consumer connections come to life. His personal story weaves across agencies and firms of all types, fueled by wide-ranging global experiences.

Hugo specializes in thought leadership, creative ideation, brand innovation, and 360-communications strategies. As a digital native, his...

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Josh Wilson is a data-driven marketing executive for community focused financial institutions. He's currently VP of marketing for Whitefish Credit Union, the largest credit union in Montana. Josh is passionate about combining data-driven marketing strategies with authentic content to provide measurable success. Over his career, Josh has held positions in marketing, finance and government. He is also a graduate of West Virginia University's Data Marketing Communications master’s program.

Cyndi...

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As individuals, we face a deluge of information unprecedented in human history, from the screens we carry in our pockets to broadcast media, from traditional print to emerging AI technologies. As marketing communications professionals, we should be asking ourselves a crucial question: How can we, as professional communicators, propel our message, reach our target audience, remain relevant, and experience professional success in a competitive industry like marketing communications?

Success in...

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If I asked my 18-year-old self if she thought I would earn a master’s degree in Data Marketing Communications (DMC), she likely would have looked at me with a blank stare.

In 2010, the sales, marketing, and technology silos were just that, separate, and not always equal, departments of a business. But today, it is my belief that data-driven marketers are leading the charge in breaking-down these silos by bridging the gaps between departments and by creating a greater depth of opportunities.

My...

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