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The Heart, Craft, and Journey of a Seasoned Marketing Innovator

  June 11, 2019        0 Comments

For over 40 years, John Auge has counseled thousands of senior executives, top government officials as well as both large and small business owners throughout the country. An innovative designer and skillful artist, John specializes in corporate communications, branding, and identity. John has worked with high-profile clients such as The White House, The Washington Post, Texaco, WV Chamber of Commerce, Appalachian Power, various associations, banks, and hospitals.

He also developed materials...

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Topics: Podcast Resources

Diversity, PR, and Storytelling: Frank Marra Shares His Expertise With IMC Professionals

  June 04, 2019        0 Comments

Frank Marra is a professor and practitioner in Rochester, New York. He teaches IMC 631 — Crisis Communication at West Virginia University. Marra worked and studied for five years with Dr. Jim Grunig, the world’s leading scholar in public relations. He is a specialist in crisis management and developed the first theory of crisis public relations. 

We recently interviewed Marra on WVU's weekly podcast regarding his views on public relations, diversity in the communications field, and the power of...

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Topics: Integrated Marketing Communications, Podcast Resources

Marketing & Issue Advocacy: Leveraging Your Stakeholders on Policy Issues

  May 29, 2019        0 Comments

As CEO, Chazz serves as the product visionary, revenue driver, and strategic leader of One Click Politics. He has consulted on over one hundred international, federal, state, and local campaigns for candidates, corporations, associations and non-profit groups. Additionally, he has attended the Civitas Institute of Practical Politics, North Carolina Institute of Political Leadership, Republican National Committee's Campaign Management College, and the Campaign Management College. Chazz is also...

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Topics: Podcast Resources

PR and Data: How to Use Data to Define and Refine Your Strategy

  May 21, 2019        0 Comments

Joe LaMuraglia spent the last 10 years in various roles in the Communications function at General Motors — most recently running Chevrolet brand communications on the east coast of the U.S. Joe has a B.A. in Public Relations from N.C. State University, an M.B.A. from Thunderbird School of Global Management, and he is a member of the inaugural class of the LGBT Executive Leadership Program at Stanford University Graduate School of Business.

We spoke with Joe on our weekly podcast. Here was some...

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Topics: Podcast Resources

Understanding How LinkedIn Can Benefit Higher Education Marketing

  May 16, 2019        0 Comments

Anthony Juliano is the Vice President of Account Service and Business Development at Asher Agency. Anthony has more than 15 years in marketing and communication strategy and has presented on social media and LinkedIn at national and international conferences.

Anthony has provided social media, blogging, and LinkedIn training for a wide variety of individuals and businesses and writes a monthly column about social media and has written for a variety of publications and blogs, including Convince...

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Topics: Podcast Resources

How Do Sports and Autism Play the Right Roles Together?

  April 17, 2019        0 Comments

From the hardwood of the NBA with the Philadelphia 76ers to the asphalt racetracks of NASCAR with Richmond Raceway to the inspiring stories behind the world’s superlatives with Guinness World Records, Keith Green has more than two decades of sports and entertainment-focused integrated marketing communications experience. 

In 2015, Keith expanded his PR, marketing, community relations, and sales experience to include the role of a non-profit founder and leader when he formed the Autism MVP...

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Topics: Podcast Resources

Defining the Unique Attributes that Make Up Your Personal Brand

  April 04, 2019        0 Comments

As a seasoned digital marketer, Hugo Pérez has dedicated himself to developing brand stories that hit their mark on any channel to any audience. He focuses on finding the compelling thread in brand stories that make consumer connections come to life. His personal story weaves across agencies and firms of all types, fueled by wide-ranging global experiences.

Hugo specializes in thought leadership, creative ideation, brand innovation, and 360-communications strategies. As a digital native, his...

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Topics: Data Marketing Communications, Podcast Resources

Data-Driven Marketing Strategies to Support Community Engagement

  March 27, 2019        1 Comment

Josh Wilson is a data-driven marketing executive for community focused financial institutions. He's currently VP of marketing for Whitefish Credit Union, the largest credit union in Montana. Josh is passionate about combining data-driven marketing strategies with authentic content to provide measurable success. Over his career, Josh has held positions in marketing, finance and government. He is also a graduate of West Virginia University's Data Marketing Communications master’s program.

Cyndi...

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Topics: Data Marketing Communications, Podcast Resources

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About the Blog

Marketing Communications Today is a resource for marketing communications professionals filled with industry research, marketing trends, and career information about integrated marketing and data-driven communications. Fueled by the academic innovation coming out of WVU’s own Integrated Marketing Communications and Data Marketing Communications programs, these articles will provide both aspiring learners and seasoned marketing professionals with better insights into what’s now and what’s next in marketing and communications.

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