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Marketing & Issue Advocacy: Leveraging Your Stakeholders on Policy Issues

  May 29, 2019        0 Comments

As CEO, Chazz serves as the product visionary, revenue driver, and strategic leader of One Click Politics. He has consulted on over one hundred international, federal, state, and local campaigns for candidates, corporations, associations and non-profit groups. Additionally, he has attended the Civitas Institute of Practical Politics, North Carolina Institute of Political Leadership, Republican National Committee's Campaign Management College, and the Campaign Management College. Chazz is also...

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Topics: Podcast Resources

Defining the Unique Attributes that Make Up Your Personal Brand

  April 04, 2019        0 Comments

As a seasoned digital marketer, Hugo Pérez has dedicated himself to developing brand stories that hit their mark on any channel to any audience. He focuses on finding the compelling thread in brand stories that make consumer connections come to life. His personal story weaves across agencies and firms of all types, fueled by wide-ranging global experiences.

Hugo specializes in thought leadership, creative ideation, brand innovation, and 360-communications strategies. As a digital native, his...

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Topics: Data Marketing Communications, Podcast Resources

Data-Driven Marketing Strategies to Support Community Engagement

  March 27, 2019        1 Comment

Josh Wilson is a data-driven marketing executive for community focused financial institutions. He's currently VP of marketing for Whitefish Credit Union, the largest credit union in Montana. Josh is passionate about combining data-driven marketing strategies with authentic content to provide measurable success. Over his career, Josh has held positions in marketing, finance and government. He is also a graduate of West Virginia University's Data Marketing Communications master’s program.

Cyndi...

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Topics: Data Marketing Communications, Podcast Resources

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About the Blog

Marketing Communications Today is a resource for marketing communications professionals filled with industry research, marketing trends, and career information about integrated marketing and data-driven communications. Fueled by the academic innovation coming out of WVU’s own Integrated Marketing Communications and Data Marketing Communications programs, these articles will provide both aspiring learners and seasoned marketing professionals with better insights into what’s now and what’s next in marketing and communications.

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