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The Heart, Craft, and Journey of a Seasoned Marketing Innovator

  June 11, 2019        0 Comments

For over 40 years, John Auge has counseled thousands of senior executives, top government officials as well as both large and small business owners throughout the country. An innovative designer and skillful artist, John specializes in corporate communications, branding, and identity. John has worked with high-profile clients such as The White House, The Washington Post, Texaco, WV Chamber of Commerce, Appalachian Power, various associations, banks, and hospitals.

He also developed materials...

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Topics: Podcast Resources

The Top 10 Things You Missed From Integrate 2019

  June 07, 2019        0 Comments

We learned. We connected. We got inspired. And we left energized!

We had a great line up of speakers, including Jacelyn Swenson from IBM, Hugo Perez from Local Boy Creative, Jessica Modkins from Hip Rock Star, and many more.

And just as important, we had some great, engaging attendees! We are thankful for everyone who attended Integrate 2019, and we encourage you to mark your calendars for Integrate 2020 (May 28-30)!

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Topics: WVU Graduate Programs, Integrated Marketing Communications, Data Marketing Communications

Diversity, PR, and Storytelling: Frank Marra Shares His Expertise With IMC Professionals

  June 04, 2019        0 Comments

Frank Marra is a professor and practitioner in Rochester, New York. He teaches IMC 631 — Crisis Communication at West Virginia University. Marra worked and studied for five years with Dr. Jim Grunig, the world’s leading scholar in public relations. He is a specialist in crisis management and developed the first theory of crisis public relations. 

We recently interviewed Marra on WVU's weekly podcast regarding his views on public relations, diversity in the communications field, and the power of...

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Topics: Integrated Marketing Communications, Podcast Resources

Data Marketing Communications — The First Degree of Its Kind

  May 30, 2019        0 Comments

Are you passionate about the field of marketing communications?

Do you see the value in making data-driven marketing decisions to increase ROI?

Do you recognize that the evolving marketing field requires professionals who have the skills needed to implement integrated marketing campaigns that are rooted in data?

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Topics: Data Marketing Communications

Marketing & Issue Advocacy: Leveraging Your Stakeholders on Policy Issues

  May 29, 2019        0 Comments

As CEO, Chazz serves as the product visionary, revenue driver, and strategic leader of One Click Politics. He has consulted on over one hundred international, federal, state, and local campaigns for candidates, corporations, associations and non-profit groups. Additionally, he has attended the Civitas Institute of Practical Politics, North Carolina Institute of Political Leadership, Republican National Committee's Campaign Management College, and the Campaign Management College. Chazz is also...

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Topics: Podcast Resources

PR and Data: How to Use Data to Define and Refine Your Strategy

  May 21, 2019        0 Comments

Joe LaMuraglia spent the last 10 years in various roles in the Communications function at General Motors — most recently running Chevrolet brand communications on the east coast of the U.S. Joe has a B.A. in Public Relations from N.C. State University, an M.B.A. from Thunderbird School of Global Management, and he is a member of the inaugural class of the LGBT Executive Leadership Program at Stanford University Graduate School of Business.

We spoke with Joe on our weekly podcast. Here was some...

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Topics: Podcast Resources

Camaraderie of Online Students Shines at IMC and DMC Graduation

  May 20, 2019        0 Comments

Graduation. A time of celebration, when a student’s academic achievement is recognized and applauded. It’s also a time to recognize the sacrifices and support of family and friends who carried the graduate through the tougher times. Earning a degree isn’t easy. Basking in the moment of ultimate achievement is something that every graduate should enjoy.

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Topics: Integrated Marketing Communications, Data Marketing Communications, Student & Alumni Stories

Understanding How LinkedIn Can Benefit Higher Education Marketing

  May 16, 2019        0 Comments

Anthony Juliano is the Vice President of Account Service and Business Development at Asher Agency. Anthony has more than 15 years in marketing and communication strategy and has presented on social media and LinkedIn at national and international conferences.

Anthony has provided social media, blogging, and LinkedIn training for a wide variety of individuals and businesses and writes a monthly column about social media and has written for a variety of publications and blogs, including Convince...

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Topics: Podcast Resources

Exceeding My Own Expectations in Integrated Marketing Communications

  May 09, 2019        0 Comments

Nastausha is an Integrated Marketing Communications graduate student at West Virginia University who has a lot to say about her experience in the Reed College of Media. Between her experience with expert faculty members and her increased knowledge of consistent messaging across brands, Nastausha explains how ultimately, her IMC graduate degree has prepared her for real, marketable career success.

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Topics: Integrated Marketing Communications, Student & Alumni Stories

An Inspiring Story of Dedication to Academic Excellence — Kristen’s IMC Journey

  May 02, 2019        0 Comments

Meet Kristen Cosner. Kristen is a proud 2018 alumna of the Integrated Marketing Communications (IMC) online graduate program, finishing the program in less than two years.

After earning her master’s degree in IMC, Kristen was hired as a Communications Coordinator in the Office of Marketing and Public Relations at Glenville State College. Read Kristen’s unique story of survival and determination.

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Topics: Integrated Marketing Communications, Student & Alumni Stories

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About the Blog

Marketing Communications Today is a resource for marketing communications professionals filled with industry research, marketing trends, and career information about integrated marketing and data-driven communications. Fueled by the academic innovation coming out of WVU’s own Integrated Marketing Communications and Data Marketing Communications programs, these articles will provide both aspiring learners and seasoned marketing professionals with better insights into what’s now and what’s next in marketing and communications.

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