The marketing communications industry continues to evolve at lightning speed, and we — as marketing communications professionals, must be able to adapt and change with it.

To be successful in the evolving marketing communications industry, marketing managers must have the skills to create, implement, and examine marketing campaigns using an integrated, quantifiable methodology. They must have a clear understanding of how to

As a marketing communications professional, there are many directions in which you could take your career. Whether you see yourself pursuing an in-house communications position or you want more variety — you are determined to establish yourself as a relevant and respected thought-leader for a competitive agency.

West Virginia University’s Reed College of Media is dedicated to preparing students for a variety of roles and work environments within the marketing communications industry. That’s why

When you woke up this morning, what was the first thing you saw? When you reach for your clothes to get dressed, or for the ingredients in your fridge to make dinner, or when you search for something on Google for work — what brands are you exposed to, even unconsciously?

The average American is exposed to between 4,000 and 10,000 advertisements every single day. Now, if you asked anyone how many they recall seeing, it would be nowhere near that number. In fact, one marketing firm found that...

West Virginia University’s Master of Science in Integrated Marketing Communications (IMC) features a network of 1,500+ alumni, current students, and faculty. For IMC students, WVU's support system begins on day-one and continues as long as you let it. As the saying goes, “Once a Mountaineer, Always a Mountaineer,” 

One IMC alum, Lindsay Emery, shares her takeaways and feedback for current students and prospective students of the IMC program alike. Lindsay now uses the skills and knowledge she...

Making the decision to start your IMC or DMC graduate degree is the first step toward a successful marketing communications career. But the next major hurdle is to comprehend and plan for the financial commitment. Graduate school is a worth-while investment - here's how to plan for the subsequent costs and commitments, both financial and personal.

At WVU, you get a lot of bang for your buck. Tuition is the same regardless of where you live, and because of the flexible programming, you can...

As an Integrated Marketing Communications (IMC) student here at West Virginia University, your pursuit of knowledge is supported at every step of the way as you work towards being a successful marketing professional.

Aaliyah Wilkerson, a current IMC student with an undergraduate degree from Florida A&M University (FAMU), fully embraces the "encyclopedia of unlimited marketing and communications information" as she goes through her IMC coursework.

Some of our best students (like Aaliyah!) come...

Recently, we had a chance to chat with Megan Bayles, a 2017 graduate of the Integrated Marketing Communications (IMC) program at West Virginia University. She is now the marketing coordinator at Dogfish Head Brewery in Milton, Delaware. 

Keep reading for a chance to hear Megan's story and to find out why the IMC program at WVU continues to be one of the premier programs in the country.

What is Integrated Marketing Communications? 

Marketing professionals at West Virginia University define Integrated Marketing Communications (IMC) as a strategic, collaborative, and promotional business function through which a targeted audience senses consistent, persuasive, and reinforcing brand messaging.

We know that there are many marketing professionals who are interested in learning more about integrated marketing and data-driven communications, and that's why we developed a resource...

People always ask me, “Which do you like best – agency or in-house?” Or, I find myself in talks with a recent graduate who will be on the fence and wants help weighing the pros and cons of each. No one wants to potentially miss anything happening on “the other side.”

Choosing an online graduate degree like the Integrated Marketing Communications or Data Marketing Communications programs provides students with great flexibility to schedule class on their time, wherever they are. However, adjusting to self-paced learning without classroom reminders and amenities can be as much a lesson as the actual coursework.