Marilyn Heywood Paige shares the real-world application of IMC in the agency setting.
Wondering how your IMC program compares to work in the real world? Read on to discover five ways that WVU’s IMC Master’s program will prepare you to succeed in a marketing agency.
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How many of us trendy marketers have used hashtags to promote our brand or used hashtags just to use funny or popular phrases such as #sorrynotsorry, #nofilter, or #yolo?
In reality, how many of these hashtags did you actually follow or look up after using them? If you’re like me, then probably never. If you’re like me, you probably used the hashtag to be trendy and funny, like Jimmy Fallon and Justin Timberlake.
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About the Blog
Marketing Communications Today is a resource for marketing communications professionals filled with industry research, marketing trends, and career information about integrated marketing and data-driven communications. Fueled by the academic innovation coming out of WVU’s own Integrated Marketing Communications and Data Marketing Communications programs, these articles will provide both aspiring learners and seasoned marketing professionals with better insights into what’s now and what’s next in marketing and communications.
