Bailee Miller wanted two things: to explore the field of marketing communications at a deeper level and to do so while continuing to work. That's when she discovered West Virginia University's Integrated Marketing Communications graduate program.

Here's what she had to say about how WVU's Integrated Marketing Communications master's program encouraged her to specialize in an incredibly competitive field without sacrificing her time in the workplace.

Kristin Meeks is a consultant that specializes in the integration of digital and traditional marketing practices. Meeks is the owner of WV Social Media, located in Parkersburg, West Virginia, and the founder of the Social Media Marketing Made Simple Training Academy. Her specialty is helping clients and academy members find the strategy behind their social media practices. WV Social Media serves clients from coast to coast, assessing their social media needs, facilitating marketing training...

On May 23, West Virginia University’s M.S. in Data Marketing Communications program held an online information session that included a panel of alumni and faculty who offered insight from their experience with the program and provided advice to students who are considering beginning a data-driven marketing graduate program at WVU.

Panelists included Josh Wilson, Vice President of Marketing at Whitefish Credit Union, April Blankenship, Manager of Video Partnerships at Initiative Media, and Cyndi...

David Hazelton has over 30 years of professional experience in design, branding, and marketing. As design director for ProShares, David is responsible for brand consistency across all channels of the company’s marketing, advertising, and corporate communications.

Prior to joining ProShares, David spent over a decade in boutique agencies. During that time, he used his branding and marketing talents to enhance the brand image of clients like OSHA, the National Institute of Mental Health, the...

A Master of Business Administration provides theoretical and practical training for understanding general business management functions, sometimes with a marketing focus.

But for professionals seeking to expand their education at the graduate level, specifically those interested in business and marketing—there are options. Some MBA programs have a marketing track, which is a good fit for professionals interested in an overarching MBA curriculum. However, there is another option for...

Laurie Beasley is co-founder and president of Beasley Direct and Online Marketing, Inc., which provides services in inbound and outbound marketing including: content creation, email marketing, search engine optimization (SEO), social media marketing, pay-per-click (PPC) advertising, Amazon Marketing Services (AMS), website design, media planning/public relations, direct mail marketing, lead generation and nurture campaigns, marketing automation management, and

Kelly Ann Collins is a WVU alumnus and has also completed programs at MIT and Cornell. She started her career as a reporter, and then editor. As a journalist, Kelly Ann made the move from print to digital when she helped launch USAToday.com. Then, she ventured off into the land of tech PR during the dotcom boom (and crash). During that time she met tech giants and co-founded a VC platform.

Later, she took the skills gained from her endeavors to help launch and grow 50 editorial and social...

As the Vice President of Marketing for Deschutes Brewery (and previously the VP of Marketing at Dogfish Head Craft Brewery), Neal Stewart is an experienced marketing professional who wanted to continue evolving as a professional and as a marketer.

In response to his wish to further his marketing knowledge, Neal chose to pursue the Integrated Marketing Communications graduate degree, West Virginia University's cutting-edge, pioneer graduate program. Here's what Neal had to say about his IMC...

For over 40 years, John Auge has counseled thousands of senior executives, top government officials as well as both large and small business owners throughout the country. An innovative designer and skillful artist, John specializes in corporate communications, branding, and identity. John has worked with high-profile clients such as The White House, The Washington Post, Texaco, WV Chamber of Commerce, Appalachian Power, various associations, banks, and hospitals.

He also developed materials...

Frank Marra is a professor and practitioner in Rochester, New York. He teaches IMC 631 — Crisis Communication at West Virginia University. Marra worked and studied for five years with Dr. Jim Grunig, the world’s leading scholar in public relations. He is a specialist in crisis management and developed the first theory of crisis public relations. 

We recently interviewed Marra on WVU's weekly podcast regarding his views on public relations, diversity in the communications field, and the power of...