After graduating with an art history major and working in event coordinating, Rickie Huffman decided to grow her career with a graduate degree in Integrated Marketing Communications. Rickie is a perfect example of someone who hoped to pursue a career that would nurture her creative spirit and her love of innovation.

Acknowledging the every-changing field of marketing communications, Rickie chose to pursue

As the founder of Wax Marketing — an integrated marketing agency based in St. Paul, Minnesota — Bonnie Harris and her team design and implement IMC strategies for clients across the United States, focusing primarily on mid-sized companies in the healthcare, technology, and manufacturing industries.   

As an industry trailblazer, we’re excited that we had the opportunity to interview Harris on our weekly Marketing Communications Today podcast. Here’s what

The healthcare field is growing, and with it, the need for talented marketing communications professionals — especially for marketers who have advanced knowledge of the particular needs within the healthcare industry. 

In this article, we’ll explore a few top reasons why the field of healthcare needs marketing communications professionals more than ever before. And perhaps, if you’re considering a degree in Integrated Marketing Communications from West Virginia University’s Reed College of Media

Social Media Specialist. Media Coordinator. Paid Search Manager.

Do any of these professional roles appeal to you?

If so, then you definitely have an interest in the field of digital and social media. You also probably know that today's marketing industry is multifaceted and complex. If you're dedicated to boosting your career in marketing communications with a focus on digital and social media, you need to

Are you a creative professional dedicated to innovative thinking?

Are you passionate about the marketing industry?

Are you concerned that you don't have the skills necessary to succeed in a rapidly-changing field like marketing communications?

West Virginia University's Reed College of Media has the solution for creative minds like you.

Making the decision to start your journey toward a graduate degree in either Integrated Marketing Communications or Data Marketing Communications can be challenging — especially when you are working a full-time job, juggling your personal responsibilities, and trying to maintain a social life. However, committing to graduate school does not mean giving up on the other parts of your life. It does mean, though, that you need to acknowledge the

The marketing communications field continues to recognize the need for professional communicators who can apply data, analysis, and creative thinking to marketing campaigns. This recognition has led to more and more careers emerging for marketing professionals who understand the importance of data-driven marketing in all facets of marketing communications.

With this in mind, here are 13 career options for marketing professionals who aren’t afraid to

Bill Jones brings value to his students, consulting clients, and customers through his combination of skills and experience in sales, sales management, engineering, product development, team building, and innovation. Through WMTJ Consulting, Jones consults on product development, industrial process improvement, sales, and marketing. He develops and delivers in-house and manufacturer’s representative sales training courses, which include role playing and

Larry Stultz, Ph.D., has been a part of the Integrated Marketing Communications faculty community since 2007. He served as department chair for the Bachelor of Arts in Advertising program at The Art Institute of Atlanta, where he taught courses in conceptual thinking and campaign development for twenty years. Prior to entering the teaching phase of his life, he operated design and advertising firms in New Orleans and Atlanta with clients in hospitality and tourism, commercial real estate,...

Amy Teller, Marketing Consultant at Orangesplash Technologies Inc., discusses the ethical uncertainties in strategic marketing with the evolution of digital technologies. Digital technologies have transformed the media landscape and are integral to virtually every industry and field, and marketing is no exception. Today, marketers must integrate both the creative aspects of the discipline with more technical aspects.

Data-driven marketing strategies have become fundamental to the new marketing...