Are you passionate about the field of marketing communications?

Do you see the value in making data-driven marketing decisions to increase ROI?

Do you recognize that the evolving marketing field requires professionals who have the skills needed to implement integrated marketing campaigns that are rooted in data?

The average American is exposed to between 4,000 and 10,000 advertisements every single day. Now, if you asked anyone how many they recall seeing, it would be nowhere near that number. One marketing firm found that less than 100 advertisements make it past our “attention wall” per day.

Challenge conventional thinking. Increase self-awareness. Impact social change.

As an educator, as an agent of change, it’s crucial that you cultivate the skills needed to teach students valuable lessons like the ones listed above — both inside the classroom and beyond. In particular, literacy educators are armed with the practical knowledge and the strategic tools to effectively teach students how to read, write, listen, speak, research, and observe in order to positively impact

The marketing communications field continues to recognize the need for professional communicators who can apply data, analysis, and creative thinking to marketing campaigns. This recognition has led to more and more careers emerging for marketing professionals who understand the importance of data-driven marketing in all facets of marketing communications.

With this in mind, here are 13 career options for marketing professionals who aren’t afraid to harness the power of

While America’s school system as a whole is facing a variety challenges — overcrowded classrooms, school violence, lack of food security, budget cuts — the state of West Virginia is particularly challenged in very specific ways: TheU.S. Department of Education list shows teacher shortages in schools in 32 West Virginia counties, including Marion, Monongalia, Preston, and Randolph counties.

In light of West Virginia’s teacher shortage, the state is very much in need of qualified, intelligent,...

In order to be a successful educator in today's sometimes volatile education system, you must be passionate, determined, quick-thinking, strategic, and hardworking.

So, whether you are still getting used to calling yourself a teacher or whether you have several years of teaching experience under your belt, it's fair to say that as an educator, you should be

Food insecurity, businesses without sustainable practices, lack of responsible agricultural production — the world we live in is vulnerable for these reasons and so many more.

If you're passionate about changing the world for good by studying environmental impacts and the ways in which we use energy in our everyday lives, you

External funding for research and other sponsored programs atWest Virginia Universitytotaled $181.4 million this past fiscal year — a University record that bucks a downward trend that sees higher ed grappling with dwindling resources. 

“Our record-breaking numbers reflect the commitment of our faculty, staff and partners to continue elevating the research profile of

Budget cuts, overcrowded classrooms, lack of food security, school violence, teacher turnover, an ongoing immigration crisis — America’s education system is vulnerable for these reasons and so many more.

Despite these challenges, educators, and specifically specialized literacy professionals, are uniquely positioned to transform the lives of students because they are taught to empower students to effectively harness the power of literacy-related skills and to use those skills both inside and...

Adam Shickley, a Pennsylvania resident who pursued West Virginia University's Master of Arts in Literacy Education, spoke with us about his decision to pursue this respected program, why pursuing a Reading Specialist Certification is worth it, how this 100 percent online program fit his busy schedule, and how the professors and fellow LE students have helped him to hone the skills needed to make a lasting impact in