<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=668213823346747&amp;ev=PageView&amp;noscript=1">

Why Is Storytelling Important in Marketing Communications?

  June 08, 2023    

As consumers living in an interconnected world, we are constantly inundated with brands’ messaging in countless forms — commercials, sponsorships, billboards, email promos, digital ads, and more.

But because we are existing in an overwhelmingly information-filled era, much of the messaging we encounter actually goes unnoticed by us. So, how should marketing communications professionals best address this challenge?

In today’s oversaturated world of messaging, it is absolutely critical for ...

Continue Reading

Topics: WVU Graduate Programs, Graduate School Resources, Integrated Marketing Communications, Data Marketing Communications

WV_Gold124

About the Blog

Deciding what graduate school to attend can be daunting at times, and navigating the admissions process can be that much more difficult. We hope to make the journey from considering graduate school to enrolling in a graduate program easier by publishing content that will be helpful to you as you discern if, when, and where, to pursue your next degree.

GRE_Cheat_Sheet_8px_border

Learn about useful GRE information, practice tests, and prep courses available to you.

Get the Guide

Subscribe to Email Updates