Integrated Marketing Communications (IMC) is a “planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time."

But what exactly does this mean?

Snyder asserts some progressive claims here. Perhaps, the future of higher education does lie in online learning, but for now, the Admissions Team at West Virginia University understands that there are still some reservations or even stigmas that surround pursuing graduate school online.

But we're here to dispel some of those notions. 

Did you know that West Virginia University's music faculty was nominated for a 2018 Grammy Award?

Did you know that WVU's online Software Engineering program was ranked in the top15 nationwide by U.S. News & World Report in its Best Online Program rankings for the second year in a row? 

WVU has a lot going on that you may not know about. And that's why I decided to browse WVU Today and share a few stories I think are noteworthy, and maybe you will too!

A few months ago, we published a blog post that focused on seven master's degrees offered at West Virginia University that allow for an unrelated bachelor's degree. And since then, we've written about a few students who did just that — you can read about these students here and here.

The point is that many young professionals get out into the workforce and find that they want a career change. In other words, the field they want to go into and the undergraduate degree they have are not...

Meet Cullen Boyle, a Ph.D. student in the Mechanical & Aerospace Engineering department at West Virginia University.

We asked him some questions regarding his experience as a researcher in a graduate assistantship at WVU, and this is what he had to say:

Meet Elizabeth, a graduate student working towards an MBA at West Virginia University. Between experience working at a local downtown clothing boutique and her dream of one day owning a bakery, Elizabeth decided that pursuing an MBA was in her best interest. 

She was kind enough to chat with us and let us in on her experience pursuing a bachelor's and master's degree at WVU. Here's what she had to say!

If you're a college graduate, you know that college is expensive and that thinking about financing graduate school can be stressful. In fact, without scholarship aid, many students would not be able to afford college at all, let alone attend graduate school.

But if you really invest the time to do your research, you can find numerous ways to fund your tuition!

Happy Holidays from the Admissions Team here at West Virginia University!

WVU is dedicated to providing you with the most helpful tips and advice possible when it comes to your questions and concerns surrounding graduate school.

That’s why we’ve taken the time in this blog post to list out the eight downloadable, graduate admissions resources we've crafted over the last several months.

When you think of economics, your mind probably doesn’t automatically go to what Homer Simpson would have to say about the field. But if you look close enough, you’ll see that there is a lot of economics you can learn from The Simpsons main character. At least that’s what Economics Professor Dr. Joshua Hall thinks, and that’s why he wrote a book entitled Homer Economicus: The Simpsons and Economics.

Here are four economics lessons from Homer Simpson by way of Dr. Hall.

Are you considering what it would mean to pursue an MBA?

Are you wondering what an MBA Ambassador has to say about his time at WVU?

We chatted with Thomas O’Neil, WVU student and MBA Ambassador, and got his take on the MBA program at West Virginia University, what it means to pursue entrepreneurship, his on-campus involvement, and how WVU’s faculty and curriculum inspired him to look beyond traditional business models and ideologies.