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Challenging the Status Quo with a Degree in Data Marketing Communications — Shannon's Story

  January 17, 2019        0 Comments

If I asked my 18-year-old self if she thought I would earn a master’s degree in Data Marketing Communications (DMC), she likely would have looked at me with a blank stare.

In 2010, the sales, marketing, and technology silos were just that, separate, and not always equal, departments of a business. But today, it is my belief that data-driven marketers are leading the charge in breaking-down these silos by bridging the gaps between departments and by creating a greater depth of opportunities.

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Topics: Alumni Updates, DMC

Exploring Integrated Marketing — an Interview with IMC Alumna Megan Bayles

  January 07, 2019        0 Comments

Recently, we had a chance to chat with Megan Bayles, a 2017 graduate of the Integrated Marketing Communications (IMC) program at West Virginia University. She is now the marketing coordinator at Dogfish Head Brewery in Milton, Delaware. 

Keep reading for a chance to hear Megan's story and to find out why the IMC program at WVU continues to be one of the premier programs in the country.

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Topics: Alumni Updates, IMC

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About the Blog

Marketing Communications Today is a resource for marketing communications professionals filled with industry research, marketing trends, and career information about integrated marketing and data-driven communications. Fueled by the academic innovation coming out of WVU’s own Integrated Marketing Communications and Data Marketing Communications programs, these articles will provide both aspiring learners and seasoned marketing professionals with better insights into what’s now and what’s next in marketing and communications.

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