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An Inspiring Story of Dedication to Academic Excellence — Kristen’s IMC Journey

  May 02, 2019        0 Comments

Meet Kristen Cosner. Kristen is a proud 2018 alumna of the Integrated Marketing Communications (IMC) online graduate program, finishing the program in less than two years.

After earning her master’s degree in IMC, Kristen was hired as a Communications Coordinator in the Office of Marketing and Public Relations at Glenville State College. Read Kristen’s unique story of survival and determination.

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Topics: Integrated Marketing Communications, Student & Alumni Stories

Why Data-Driven Marketing Outperforms Traditional Marketing

  April 25, 2019        0 Comments

“Data-driven,” “innovative,” “360-degree marketing,” “thought leadership,” “smart content.”

Have your eyes glazed over yet? We all know that feeling of boredom that creeps in when we absorb material that’s heavy on the latest marketing jargon. Most of us are guilty of using it too.

In the world of 21st-century marketing, every marketing team and agency wants to believe that they are “innovative” and “data-driven.” And because most marketing teams and agencies do have metrics and numbers to...

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Topics: Data Marketing Communications

How Do Sports and Autism Play the Right Roles Together?

  April 17, 2019        0 Comments

From the hardwood of the NBA with the Philadelphia 76ers to the asphalt racetracks of NASCAR with Richmond Raceway to the inspiring stories behind the world’s superlatives with Guinness World Records, Keith Green has more than two decades of sports and entertainment-focused integrated marketing communications experience. 

In 2015, Keith expanded his PR, marketing, community relations, and sales experience to include the role of a non-profit founder and leader when he formed the Autism MVP...

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Topics: Podcast Resources

3 Ways the DMC Degree Complements the IMC Curriculum

  April 11, 2019        0 Comments

West Virginia University’s Reed College of Media offers two graduate programs that are great options for professional communicators who want to thrive in the dynamic marketing communications landscape: Integrated Marketing Communications (IMC) and Data Marketing Communications (DMC). Both graduate degrees are first-of-their-kind programs where you can learn cutting-edge skills from leading experts at an R1-status institution.

But what if you’re a marketing communications professional who...

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Topics: Integrated Marketing Communications, Data Marketing Communications

What is the Real ROI of a Master’s Degree for a Professional Marketer?

  March 22, 2019        0 Comments

As individuals, we face a deluge of information unprecedented in human history, from the screens we carry in our pockets to broadcast media, from traditional print to emerging AI technologies. As marketing communications professionals, we should be asking ourselves a crucial question: How can we, as professional communicators, propel our message, reach our target audience, remain relevant, and experience professional success in a competitive industry like marketing communications?

Success in...

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Topics: Integrated Marketing Communications, Data Marketing Communications

9 Tips for Executing Integrated Marketing Communications Today

  March 20, 2019        0 Comments

The marketing communications industry continues to evolve at lightning speed, and we — as marketing communications professionals, must be able to adapt and change with it.

To be successful in the evolving marketing communications industry, marketing managers must have the skills to create, implement, and examine marketing campaigns using an integrated, quantifiable methodology. They must have a clear understanding of how to

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Topics: Integrated Marketing Communications

How WVU’s Integrated Marketing Communications Program Prepares You for Real-Life Agency Work

  March 14, 2019        0 Comments

As a marketing communications professional, there are many directions in which you could take your career. Whether you see yourself pursuing an in-house communications position or you want more variety — you are determined to establish yourself as a relevant and respected thought-leader for a competitive agency.

West Virginia University’s Reed College of Media is dedicated to preparing students for a variety of roles and work environments within the marketing communications industry. That’s...

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Topics: Integrated Marketing Communications

4 Reasons the Art of Storytelling is Essential to Marketing Communications Professionals

  March 12, 2019        0 Comments

When you woke up this morning, what was the first thing you saw? When you reach for your clothes to get dressed, or for the ingredients in your fridge to make dinner, or when you search for something on Google for work — what brands are you exposed to, even unconsciously?

The average American is exposed to between 4,000 and 10,000 advertisements every single day. Now, if you asked anyone how many they recall seeing, it would be nowhere near that number. In fact, one marketing firm found that...

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Topics: Integrated Marketing Communications

Understanding How the IMC Program Will Accelerate Your Career — Lindsay’s Story

  March 06, 2019        0 Comments

West Virginia University’s Master of Science in Integrated Marketing Communications (IMC) features a network of 1,500+ alumni, current students, and faculty. For IMC students, WVU's support system begins on day-one and continues as long as you let it. As the saying goes, “Once a Mountaineer, Always a Mountaineer,” 

One IMC alum, Lindsay Emery, shares her takeaways and feedback for current students and prospective students of the IMC program alike. Lindsay now uses the skills and knowledge...

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Topics: Integrated Marketing Communications, Student & Alumni Stories

3 Tips for Financing Your Marketing Communications Degree

  February 20, 2019        0 Comments

 

Making the decision to start your IMC or DMC graduate degree is the first step toward a successful marketing communications career. But the next major hurdle is to comprehend and plan for the financial commitment. Graduate school is a worth-while investment - here's how to plan for the subsequent costs and commitments, both financial and personal.

At WVU, you get a lot of bang for your buck. Tuition is the same regardless of where you live, and because of the flexible programming, you can...

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Topics: Fund a Marketing Communications Degree

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About the Blog

Marketing Communications Today is a resource for marketing communications professionals filled with industry research, marketing trends, and career information about integrated marketing and data-driven communications. Fueled by the academic innovation coming out of WVU’s own Integrated Marketing Communications and Data Marketing Communications programs, these articles will provide both aspiring learners and seasoned marketing professionals with better insights into what’s now and what’s next in marketing and communications.

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